Panasonic and Thyrada Unveils State-of-the-Art Panasonic Experience Center in Phnom Penh Showcasing Innovative BtoB Solutions

Phnom Penh, Cambodia – March 25, 2025 – Thyrada, the official business-to-business (BtoB) distributor of Panasonic, the leading company in innovative technology solutions, today announced the grand opening of its new Panasonic Experience Center in Phnom Penh. The showroom offers a hands-on experience for customers and business partners to explore Panasonic's latest innovative technology solutions designed to enhance efficiency and value across various sectors in Cambodia.

The newly-launched showroom features a comprehensive display of Panasonic's cutting-edge BtoB solutions. Visitors can experience firsthand the latest in advanced air conditioning systems, state-of-the-art audiovisual equipment for corporate and commercial spaces, robust security systems for enhanced safety, home appliances for smart home living as well as other energy-efficient technologies. Guests will have the opportunity to interact with these products in real-world settings, gaining valuable insights into enhancing business operations and boosting real estate values.

H.E. Ms. Aphivath KEAT, Founder and CEO of Thyrada

"We are thrilled to bring Panasonic's exceptional technology, in particular air conditioning and appliance products, to the Cambodian market," said H.E. Ms. Aphivath KEAT, Founder and CEO of Thyrada, a subsidiary of Aphi Group. "Our commitment is to provide top-tier, innovative solutions that directly address the evolving needs of businesses and construction projects in Cambodia. We are confident that Panasonic's advanced products will empower local businesses to achieve greater efficiency, productivity, and success."

Mr. Phillip CHUA, Managing Director of Panasonic Singapore, shared his enthusiasm, stating, “Our strong partnership with Thyrada over the past six years beginning in 2019 has been built on a strong foundation of trust, shared values, and a common goal of providing high-quality air conditioning and other solutions to the Cambodian market. Together, we have overcome challenges and achieved great successes, and I believe that this showroom will further strengthen our collaboration and commitment to excellence.”

Mr. Hisakazu Maeda, the chief representative of Panasonic in Cambodia

Expressing his gratitude to attendees, Mr. Hisakazu MAEDA, the chief representative of Panasonic in Cambodia, emphasized, "This experience center provides a unique opportunity for customers to explore and understand Panasonic’s BtoB solutions in detail, enabling them to get more information about the best solutions they require for specific project needs. We encourage you to invite your own clients and use the space as a meeting area for project discussions and collaborative explorations with Panasonic”.

HVAC Corner- Panasonic Experience Center by Thyrada

The grand opening event featured dynamic product demonstrations showcasing the latest innovations, interactive sessions led by Panasonic experts, and valuable networking opportunities for industry professionals. Attendees had the chance to experience the benefits of Panasonic's advanced technologies firsthand, including the unique nanoeX air purification system, which was highlighted in a dedicated nanoeX testing room demonstrating its effectiveness in inhibiting bacteria, viruses, and odors.

Home, Living & Beauty Corner- Panasonic Experience Center by Thyrada

About Thyrada

Thyrada is the official BtoB distributor of Panasonic, dedicated to delivering high-quality products and services to businesses across Cambodia. With a focus on innovation and customer satisfaction, Thyrada partners with leading global brands to bring the best technology to the region.

About Panasonic
Panasonic, founded in 1918 by Kōnosuke Matsushita as Matsushita Electric Housewares Manufacturing Works in Osaka, Japan, is a global leader in developing innovative technologies and solutions for a wide range of applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide. Panasonic's global reach extends to Cambodia by establishing a representative office in 2010. Operating under Panasonic Singapore, the office in Cambodia manages marketing, after-sales service, and repair services for its customers.

Beyond its business operations, Panasonic is committed to creating lasting, positive impacts on local communities and society. The company's enduring commitment to enhancing people's lives is reflected in its brand slogan, "Live Your Best," which embodies Panasonic's dedication to supporting customers in achieving their best in today's changing world, while continuing to contribute to societal progress and development.