Panasonic Introduces 2025 Flagship W95B Series Mini LED TV with improved picture performance and Fire TV Built In enhancements

Panasonic today announced the launch of its flagship W95B series (55", 65", 75”, and 85") Mini LED TV, introducing new standards in display and audio technology.

• Next-Level Picture Quality: Enhanced contrast, expanded dynamic range, and vibrant, lifelike colours with refined double area control, real-time colour tuning, and Hybrid Tone Mapping.
• Picture accuracy: Features Prime Video Calibrated Mode together with the return of Calman calibration and ISFccc support.
• Leveled-up gaming: Support for AMD FreeSync™ Premium together with industry leading latency.
• Fire TV built-in Alexa Integration and Personalised UI: Supports voice control with the Alexa Voice Remote and an intuitive content-forward UI for easy content discovery, merging live and streaming services.
• Large screen support: W95B series will be available in 55", 65", 75”, and 85" sizes.

The W95B series delivers groundbreaking advancements in contrast, dynamic range, and colour accuracy through refined double area control, real-time colour tuning, and Hybrid Tone Mapping technology. These innovations ensure deeper blacks, dazzling highlights, and vibrant, lifelike colours for a superb HDR viewing experience. In a further boon to picture performance, the W95B series introduces features Prime Video Calibrated Mode and sees a return of Calman calibration and ISFccc support. The W95B series also boasts a 20W subwoofer for deep, immersive bass, perfect for movies, music, and games.

Thanks to the integration of Fire TV built in, these TVs revolutionise how you discover and enjoy content, offering a personalised home screen that brings together streaming services, apps, live channels, and tailored recommendations and integration with compatible smart home devices.

For gamers, the W95B series supports AMD Freesync™ Premium, provides industry-leading low latency, and True Game Mode allowing you to experience games as the creators’ intended.

Elevating Picture Quality: Increased Backlight Zones, Real-Time Colour Tuning, and Dynamic HDR Enhancements

The W95B series takes visual performance to new heights with an improved double area control, building on the backlight area control and signal-based contrast adjustments introduced in previous models. By independently driving each LED and increasing the number of backlight zones by over 2.5 times compared to last year depending on inch size, the system now enables even more precise control, delivering a heightened sense of contrast and detail. These advancements result in an extraordinary ability to reproduce everything from deep, rich blacks to the dazzling brilliance of light, bringing every image to life with unparalleled realism.

Furthermore, this year’s W95B series Mini LED TV delivers a significant evolution in colour stability, thanks to the integration of a high colour gamut backlight system with a proprietary real-time colour tuning system. Utilising a high-colour-gamut phosphor-based backlight, the system dynamically adjusts in real-time to ensure vibrant and precise colour reproduction. Where panel performance such as white balance can be affected by environmental factors like temperature, this advanced system continuously compensates for colour shifts caused by temperature and other factors. This innovation maximises the potential of the high colour gamut backlight system, delivering stunning, accurate colours in every scene.

Additionally, the introduction of Hybrid Tone Mapping technology elevates HDR content by analysing the signal according to several factors and adapting tone mapping processes to each scene. This ensures vivid, lifelike visuals even in high-brightness areas, overcoming the colour washout often seen with conventional tone mapping.

Whether showcasing the brightest highlights or the most nuanced tones, this breakthrough maintains rich, vibrant colours across the entire luminance range, setting a new standard for HDR excellence.

The W95B series is powered by the HCX Pro AI Processor MK II processor which supports a 4K Remaster Engine which improves streaming picture clarity, by combining AI and mathematical models for crisp, natural images, and superior streaming noise reduction. Gradation has also been improved to reduce banding.

The W95B series also supports Dolby Vision^® IQ with Precision Detail, an innovative feature that unlocks more from Dolby Vision content, improving contrast in bright and dark areas. With added texture and depth, images take on a new dimension with astonishing crispness on the TV. This technology works in tandem with the TV's embedded ambient light sensors to perceive how bright it is in the living room and then adjust the on-screen picture to ensure that every detail can be seen, even the darkest of scenes. The HCX Pro AI Processor MK II also enables Dolby Vision support up to 144Hz.

The W95B series is equipped with a powerful 20W subwoofer, delivering deep, immersive bass that enhances the impact of movies, music, and games. Designed for versatility, it also supports the connection of external subwoofers, allowing you to further amplify and customise low frequencies for a truly cinematic and tailored audio experience.

Panasonic with Fire TV built in now with Prime Video Calibrated Mode

The W95B series stands out by seamlessly integrating live and streaming content, powered by Fire TV. This setup offers streamlined content discovery and access to top streaming services in one place. They are also compatible with Alexa, enabling control via voice commands.

In addition, the W95B series is compatible with Apple AirPlay, meaning users can stream movies, music, photos and more to their television right from their iPhone, iPad, or Mac. In addition, with Apple Home compatibility, users can control their television using the Home App or Siri to control volume, switch inputs and more.

The W95B series also features Prime Video Calibrated Mode, a feature designed to enhance the viewing experience of Prime Video content by automatically optimising picture settings based on the content type, adjusting parameters like brightness, colour temperature, and motion smoothing accordingly and tailored to different display types. It also leverages the W95B series’ light sensors to adjust the picture based on ambient lighting conditions. The feature supports both standard and high dynamic range content.

For the first time in a Fire TV, Calman and ISFccc calibration returns to the W95B series, delivering professional-grade tools to fine-tune colour accuracy and optimise display performance to industry standards. This feature ensures unmatched picture quality, enhancing the viewing experience for movies, TV shows, and gaming. Designed for enthusiasts and professionals alike, it offers precise adjustments for true-to-life visuals.

When idle, the W95B series models transform into dynamic displays through the Fire TV Ambient Experience, showing personal photos, calendars, and customisable Alexa widgets.

In Europe, the W95B series comes with Panasonic TV Premium with Fire TV built in, empowering how customers enjoy entertainment and offering a smoother and easier experience thanks to the integration of Panasonic’s unique premium features into the operating system. For example, we include the Penta Tuner, which supports satellite, terrestrial, cable, IPTV, and TV to IP, making it easy to enjoy TV content in any room. Additionally, USB Recording, and advanced channel editing simplify the viewing experience. In addition, Panasonic’s premium remote control with Panasonic’s own MyApp and Picture Mode button are part of our Panasonic TV Premium offer to our customers.

In the United States, the W95B series will also support ATSC 3.0, NEXTGEN TV, which enables next-generation broadcast over-the-air services with enhanced picture quality, immersive audio, and interactive features for a more engaging viewing experience.

Panasonic’s original MyApp button on the remote control provides one-touch access to favourite apps and also TV operations like selecting inputs.

Level Up Your Game

The W95B series supports AMD FreeSync™ Premium, providing seamless, tear-free gaming with ultra-smooth visuals. These features ensure reduced input lag and adaptive refresh rates, delivering a competitive edge and a more immersive experience for gamers.

Furthermore, the W95B series boasts an industry leading ultra-low input lag, a feature crucial for fast-paced games, as it ensures that every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents.

To ensure every title looks its best, the new True Game Mode brings all the colour accuracy features available for movies into the world of gaming, while improved HDR Tone Mapping delivers source-oriented expression from the gaming device. In addition, True Game Mode is calibratable and shows the Calman Calibrated logo after adjustment with Portrait Displays’ Calman^® Color calibration software – the de facto standard in the world of content creation, distribution and playback. This means True Game Mode reproduces games as intended by their creators.

Designed to meet the demands of the latest consoles and PCs, the W95B series offers a 144Hz refresh rate powered by the advanced HCX Pro AI Processor MK II. With Game Mode Extreme, HDMI 2.1 capabilities, and support for VRR at up to 144Hz, the W95B series ensures smooth, responsive gameplay with stunning visuals.

Gamers can further immerse themselves with specialised Game Sound Modes tailored for RPGs and other genres, creating a rich 3D audio experience with crystal-clear dialogue. An intuitive Game Control Board provides quick access to all gaming settings, now customisable via the MyApp button on the remote control for even greater convenience.

With HDR Picture Adjustment and Tone Mapping OFF, players can fine-tune brightness and detail directly from the source for uncompromised HDR performance.