Bright Star: Panasonic Introduces 2025 Flagship Z95B Series OLED TV with Enhanced Brightness, Re-designed Audio, and Fire TV Built In enhancements

Panasonic today announced the launch of its flagship Z95B series OLED TV (55", 65", and 77"), introducing new standards in display and audio technology.

• Big brightness improvements: Equipped with next-generation Primary RGB Tandem Panel and Panasonic’s revolutionary ThermalFlow aerodynamic cooling system for extraordinary brightness, contrast, and colour volume.
• Picture accuracy: Features Prime Video Calibrated Mode together with the return of Calman calibration and ISFccc support.
• Premium Theatre-like Enhanced Sound System: Features redesign of speakers, repositioning of elements to widen the soundstage, and enhanced spatial audio processing to further improve Panasonic’s renowned built-in immersive 360-degree sound experience.
• Designed to blend in: A full-flat design utilising premium fabrics merges form and function, providing a perfect stage for the picture and audio improvements.
• Leveled-up gaming: Support for AMD FreeSync™ Premium and NVIDIA^® G-SYNC^® Compatible, together with industry leading latency and support for 144Hz refresh rate.
• Fire TV built in Alexa Integration and Personalised UI: Supports voice control and an intuitive content-forward UI for easy content discovery, merging live and streaming services.

Large screen support: Z95B series will be available in 55", 65", and 77" sizes.

The Z95B series features a revolutionary Primary RGB Tandem Panel combined with Panasonic’s unique ThermalFlow cooling system to deliver unprecedented brightness, high contrast, and exceptional colour volume. In a further boon to picture performance, the Z95B series features Prime Video Calibrated Mode and sees a return of Calman calibration and ISFccc support.

Thanks to the integration of Fire TV built in, these TVs revolutionise how you discover and enjoy content, offering a personalised home screen that brings together streaming services, apps, live channels, and tailored recommendations and integration with compatible smart home devices.

Panasonic’s flagship OLEDs have been setting the standard for built-in audio performance for some time but the Z95B series comes equipped with a re-designed and upgraded 360-degree sound system, featuring new line array, side, and up-firing speakers which have been repositioned and optimised to provide an even more immersive, theatre-like audio experience, together with enhanced spatial audio processing.

Panasonic's design philosophy for 2025 focuses on optimising form with function, blending technology seamlessly into living spaces, and also providing the perfect stage for outstanding picture and audio performance. The design changes go beyond aesthetics as Panasonic’s designers have made innovations to enhance both the picture and sound quality experience, while also giving the TV a fresh, premium appearance. The Z95B series features a full-flat design utilising premium fabrics that integrates well in any home. Features like detachable terminal covers, swivel options¹, and wall-mount depth reduction help maintain a minimalist look.

For gamers, the Z95B series supports both AMD Freesync™ Premium and NVIDIA^® G-SYNC^® Compatible, providing industry-leading low latency, support for 144Hz refresh rate, and True Game Mode allowing you to experience games as the creators’ intended.

Advanced Picture Quality with Primary RGB Tandem Panel and ThermalFlow Cooling System

The Z95B series brings two new innovations to further enhance picture quality: the use of a Primary RGB Tandem Panel and Panasonic’s original ‘ThermalFlow’ cooling system.

The Z95B series uses the latest next-generation OLED panel with Primary RGB Tandem technology. This new OLED panel employs a four-layer emission structure which refines the wavelength of light and increases colour purity, thus enhancing light efficiency by 40 percent. This improvement enables a significant increase in brightness and a broader colour volume, delivering even richer, more realistic imagery.

Complementing the OLED enhancements, Panasonic’s new ThermalFlow cooling system—exclusively designed and developed by Panasonic engineers—elevates the heat dissipation efficiency of the panel. Inspired by aerodynamic techniques seen in race car design, the Z95B series chassis features a totally redesigned thermal airflow structure through optimising the position of vents and repositioning the subwoofer and other components. As a result, the improved heat dissipation which sustains the peak performance of the OLED panel.

The combination of both of these innovations results in higher brightness without sacrificing picture accuracy, elevating the advanced picture quality offered by the Z95B series.

The Z95B series is powered by the HCX Pro AI Processor MK II processor which supports a 4K Remaster Engine which improves streaming picture clarity, by combining AI and mathematical models for crisp, natural images, and superior streaming noise reduction. Gradation has also been improved to reduce banding.

The Z95B series also supports Dolby Vision^® IQ with Precision Detail, an innovative feature that unlocks more from Dolby Vision content, improving contrast in bright and dark areas. With added texture and depth, images take on a new dimension with astonishing crispness on the TV. This technology works in tandem with the TV's embedded ambient light sensors to perceive how bright it is in the living room and then adjust the on-screen picture to ensure that every detail can be seen, even the darkest of scenes. The HCX Pro AI Processor MK II also enables Dolby Vision support up to 144Hz.

Furthermore, Panasonic has merged the technical accuracy made possible by Japanese knowhow and engineering, with the colour-tuning skills of Stefan Sonnenfeld. Stefan Sonnenfeld, Founder and CEO of Company 3 is a trusted collaborator of some of the world’s best filmmakers. Sonnenfeld is among a handful of leading artists who have championed the power of colour grading to tell stories and communicate emotion.

Described by NPR as the “da Vinci of the movies,” Sonnenfeld has applied his skills as a colourist to many of the most acclaimed and popular features of the past decade: Top Gun: Maverick, A Star is Born, Superman (2025), Dune: Prophecy, Star Wars: The Force Awakens, Jurassic World, 300 and many more. Like many other leading colourists, studios, and postproduction houses, he uses Panasonic OLED screens as large-format client reference monitors in his daily workflow.

Immersive Sound further optimised

Panasonic has redesigned the speaker units, changed the audio layout to widen the soundstage, and renewed its spatial sound processing. Furthermore, Technics engineers have also meticulously tuned the Z95B series. Consequently, the Z95B ensures content is viewed and heard as intended by its creators.

The Z95B series features Dolby Atmos^® and a revamped 360 Soundscape Pro with a newly redesigned and advanced sound system tuned by Technics that delivers an expansive, dynamic soundstage akin to a premium theatre. With a unique speaker system design, the upgraded immersive 360-degree sound system includes new speakers wrapped in fabric to seamlessly blend into the living environment.

The integration of new line array, side, and up-firing speakers ensures a deep, resonant sound that fills the room, enhancing the immersive audio experience. Tuned by Technics, the independently controlled high-output multi-speaker system leverages Space Tune and Sound Focus technology to optimise sound placement. By positioning the up-firing and side speakers higher and further apart, the redesign significantly enhances immersive sound effects, doubling the width of the soundstage and improving audio dynamism across both Dolby Atmos and 2-channel content.

The integration of a powerful new woofer elevates bass output from 20W to an impressive 30W, delivering deep, resonant low frequencies that enhance the listening experience. Paired with an open structure design, this innovation unlocks the full potential of the subwoofer, enabling crystal-clear spatial audio with remarkable volume and power.

Panasonic with Fire TV built in now with Prime Video Calibrated Mode

The Z95B series stands out by seamlessly integrating live and streaming content, powered by Fire TV. This setup offers streamlined content discovery and access to top streaming services in one place. They are also compatible with Alexa, enabling control via voice commands.

In addition, the Z95B series is compatible with Apple AirPlay, meaning users can stream movies, music, photos and more to their television right from their iPhone, iPad, or Mac. In addition, with Apple Home compatibility, users can control their television using the Home App or Siri to control volume, switch inputs and more.

The Z95B series also features Prime Video Calibrated Mode, a feature designed to enhance the viewing experience of Prime Video content by automatically optimising picture settings based on the content type, adjusting parameters like brightness, colour temperature, and motion smoothing accordingly and tailored to different display types. It also leverages the Z95B series’ light sensors to adjust the picture based on ambient lighting conditions. The feature supports both standard and high dynamic range content.

For the first time in a Fire TV, Calman and ISFccc calibration returns to the Z95B series, delivering professional-grade tools to fine-tune colour accuracy and optimise display performance to industry standards. This feature ensures unmatched picture quality, enhancing the viewing experience for movies, TV shows, and gaming. Designed for enthusiasts and professionals alike, it offers precise adjustments for true-to-life visuals.

The Z95B series features far-field voice control, allowing users to manage apps, play music, and control compatible smart home devices hands-free from across the room. When idle, the Z95B series models transform into dynamic displays through the Fire TV Ambient Experience, showing personal photos, calendars, and customisable Alexa widgets.

In Europe, the Z95B series comes with Panasonic TV Premium with Fire TV built in, empowering how customers enjoy entertainment and offering a smoother and easier experience thanks to the integration of Panasonic’s unique premium features into the operating system. For example, we include the Penta Tuner, which supports satellite, terrestrial, cable, IPTV, and TV to IP, making it easy to enjoy TV content in any room. Additionally, USB Recording, and advanced channel editing simplify the viewing experience. Furthermore, Panasonic’s premium remote control with Panasonic’s own MyApp and Picture Mode button are part of our Panasonic TV Premium offer to our customers.

In the United States, the Z95B series will also support ATSC 3.0, NEXTGEN TV, which enables next-generation broadcast over-the-air services with enhanced picture quality, immersive audio, and interactive features for a more engaging viewing experience.

Panasonic’s original MyApp button on the remote control provides one-touch access to favourite apps and also TV operations like selecting inputs.

Level Up Your Game

The Z95B series supports both AMD FreeSync™ Premium and NVIDIA^® G-SYNC^® Compatible, providing seamless, tear-free gaming with ultra-smooth visuals. These features ensure reduced input lag and adaptive refresh rates, delivering a competitive edge and a more immersive experience for gamers.

Furthermore, the Z95B series boasts an industry leading ultra-low input lag, a feature crucial for fast-paced games, as it ensures that every controller action is instantly reflected on the screen, giving players a competitive edge against their opponents.

To ensure every title looks its best, the new True Game Mode brings all the colour accuracy features available for movies into the world of gaming, while improved HDR Tone Mapping delivers source-oriented expression from the gaming device. In addition, True Game Mode is calibratable and shows the Calman Calibrated logo after adjustment with Portrait Displays’ Calman^® Colour calibration software – the de facto standard in the world of content creation, distribution and playback. This means True Game Mode reproduces games as intended by their creators.

Designed to meet the demands of the latest consoles and PCs, the Z95B series offers a 144Hz refresh rate powered by the advanced HCX Pro AI Processor MK II. With Game Mode Extreme, HDMI 2.1 capabilities, and support for VRR at up to 144Hz, the Z95B series ensures smooth, responsive gameplay with stunning visuals.

Gamers can further immerse themselves with specialised Game Sound Modes tailored for RPGs and other genres, creating a rich 3D audio experience with crystal-clear dialogue. An intuitive Game Control Board provides quick access to all gaming settings, now customisable via the MyApp button on the remote control for even greater convenience.

With HDR Picture Adjustment and Tone Mapping OFF, players can fine-tune brightness and detail directly from the source for uncompromised HDR performance.

¹ Excluding the 77” model