Panasonic New LCD Projector
Dynamic Color, Lasting Brightness

Petaling Jaya, 20 May 2014 – Panasonic Malaysia today launched a new line up of ultra portable & short throw LCD projectors, emphasizing Dynamic Color, Lasting Brightness. The new addition of LCD projectors further enhanced Panasonic comprehensive projector line up in line with Panasonic’s aim to be One Stop Visual Solution provider offering our merchandize for “Display Everywhere”.

The ultra portable LCD projector of PT-LB360 series consists of 6 models with brightness level ranging from 2,800lm to 3,700lm in a compact body. Ultra-portable projector is positioned to meet the fast demand for SOHO, small to medium classroom and meeting room, and even mamak food stalls or restaurants with the World Cup season looming.

The short throw PT-TW341R series also consists of 6 models with brightness level ranging from 2,800lm to 3,500lm with one interactive function model that offers a large image projection of 80-inch screen images at short distance of 75cm (2.5ft)^*1 without casting shadow onto the screen or dazzling the presenter. It is best recommended to use for space constraint application such as small classrooms or meeting rooms and also for interactive presentation.

“The new line up of LCD projector is built with key distinguished features of the patented Daylight View Lite function that allows total control of brightness in a bright-lit room even for comfortable viewing”, said Yosuke Matsunaga, Managing Director Panasonic Malaysia.

The projector is built with high contrast 10,000:1 to deliver crisp and sharper image. For ease of use and flexibility, the projector offers vertical and horizontal corner keystone correction^*2 and unique curved screen correction for versatile image projection. In addition, the projector gives customer good return on investment with up to 8,000 hour lamp replacement cycle and 5,000 hour air filter replacement cycle.

“Being the No.1 projector brand in Malaysia by sales value^*3, Panasonic continuously invest in research & development to enhance our merchandise with value added features to enrich end user business application”, added Matsunaga.

Refer to catalogue for more product details

Panasonic is the pioneer in the projector industry and led the industry by developing and manufacturing projectors distinguished by innovative ideas since 1975.

Currently, Panasonic holds 23% market share in Malaysia by value^*3 with 45% of sales contributed from ultra portable and short throw projector category. Panasonic Malaysia aims to achieve a breakthrough of above RM 30 Million projector sales in this financial year 2014 and increase market share to 28%.

To spearhead the projector sales growth in Malaysia, more innovative projector model will be introduced in the market backed by strong marketing campaign. Panasonic Malaysia will be working closely with full support from our extensive dealer network to reach out to customer nationwide. Panasonic Malaysia will be mobilizing more products training to level up the engineering skills of our business partners and end users to fully utilize on the key features. More effort will be spent on customer engagement.

In addition, Panasonic Malaysia will be participating in key strategic events and to invest in advertising to heighten awareness with World Cup season together with our business partners on latest promotion.

^*1 For PT-TX400/TX310/TX210. Projection distance of 80cm (2.6ft) for the PT-TW341R/TW340/TW250.
^*2 Only vertical keystone correction for PT-LB280/LB300
^*3 Market Intelligence Information from Pacific Media Associates

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.