Panasonic launches new Lumix cameras featuring Superb Picture Quality and High Speed Response

New Lumix G line-up to improve and enhance female consumers’ photography experience

Kuala Lumpur, 27 June 2013 – Panasonic Malaysia continues to introduce new line-up of Lumix cameras to meet the needs and preference of women on the go. These new cameras have a sleek new design with a compact body which is designed to attract the attention of the young, strong and active female consumers.

The Lumix G series, World First Mirrorless camera, is packed with new innovations and high quality features to offer a delightful photography experience.

“We will continue to introduce new and improved cameras to the Malaysian consumers that suit the ever changing trend of the camera users,” said Yosuke Matsunaga, Managing Director of Panasonic Malaysia.

“Cameras should be a convenient way to capture beautiful sights and memories as we go about our daily activities and we should be able to immediately share such experiences or memories with our loved ones,” added Matsunaga.

The new Lumix G series, GF6 has additional value added features that is suitable for all camera users who place emphasis on high quality and high performance.

The newly Improved Venus Engine suppresses low-frequency noise without losing sharpness of pictures taken by the 16 megapixel GF6. It is able to produce superb picture quality even in low light conditions. The GF6 boasts even higher response where it takes only approximately 0.5 seconds to shoot a photo after startup. With the GF6, you’ll never miss those fleeting shutter opportunities! Being the first in the system camera industry that offers Wifi with NFC functions, the GF6 allows users to touch and share photos to NFC capable smart phones.

Please refer the individual Product Press Release for more information on GF6, G6 and LF1.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.