Panasonic Launches Advanced One-Stop
BtoB Dedicated Air-Conditioning Business Centre for Malaysia

Subang Jaya, 16 January 2015 – To cater to the growing demand for complete energy-efficient, largescale air-conditioning solutions Panasonic today launched Panasonic Appliances Air-Conditioning System Engineering Malaysia - PAPASEMY. Panasonic is the only manufacturer of Variable Refrigerant Flow (VRF) Systems with its own factory in Malaysia is able to offer the ideal integration of R&D, manufacturing, planning, procurement, sales, logistics, delivery and service.

Leading this new venture is Mr Mamoru Yoshida, Executive Board Member of Panasonic Corporation Japan and President of Air-Conditioner Business Division Japan, “With Panasonic’s strong brand presence in the BtoC (Business to Consumer) business, we hope to leverage our strength by extending our capability to the BtoB (Business to Business) segment and approach, which actually cover more than 50% of our group total business. As a matter of fact, Panasonic’s Air-Conditioners are well received by many building developers, and are actually equipped in many condominiums and bungalows here in Malaysia.” explains Yoshida.

This new BtoB operation is a one-stop-solution center for commercial air-conditioning systems solutions by providing total value added services to building owners, developers and corporations covering: Research & Development, Manufacturing, AC Design & Planning, Corporate Planning, Sales, Logistics, Delivery and After Sales Services.

Coupled with Asia’s first cloud solution service, “Panasonic Smart Cloud”, customers are offered more advanced solutions which combine air conditioning systems with intelligent data processing. These are controllable from a single internet connection, allowing the climate control systems of partner buildings to be managed round the clock in real-time. It permits for convenient operation analysis and reporting for planning improvement, improved energy efficiency and predictive maintenance.

PAPASEMY’s BtoB Customer Service is available 365 days, 24 hours a day to handle any technical enquiries from all its “Panasonic Smart Cloud” customers besides also providing on-site monitoring of Air-Conditioning Systems.

Deputy Director of PAPASEMY Mr Toshi Watanabe shared “Today’s business environment is ever changing and choosing the right partner with the right passion to offer flexible solutions is becoming increasingly important. At PAPASEMY, we aim to become that partner, to foresee the future and develop future-proof air-conditioning solutions for all our business partners.”

Panasonic’s corporate vision is to gain major share in the Commercial Air-Conditioning Systems segment, primarily in the VRF segment. In total it projects a target revenue of RM800 million AirConditioning Business in Malaysia.

About PAPASEMY

PAPASEMY is a one-stop BtoB solution center for commercial air-conditioning systems that unifies the sales and engineering teams for building owners, developers and corporations covering: Research & Development, Manufacturing, AC Design & Planning, Corporate Planning, Sales, Logistics, Delivery and After Sales Services. For more information on PAPASEMY Services, please call us at 03-7956 4188