New Sleek, Stylish Advanced Compact Digital Camera with EVF LUMIX DMC-LF1
Featuring F2.0 LEICA DC VARIO-SUMMICRON Lens with 7.1x Optical Zoom*

Kuala Lumpur, 27 June 2013 – Panasonic is proud to announce a new digital compact camera LUMIX DMC-LF1 from new LF series – a sister line of the world-renowned LX series which have been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness. The new DMC-LF1 incorporates F2.0 LEICA DC VARIO-SUMMICRON lens and 1/1.7-inch large High Sensitivity MOS Sensor in sleek, stylish profile with practical EVF (Electronic View Finder). The F2.0 fast LEICA DC VARIO-SUMMICRON lens boasts excellent descriptiveness produced by its outstanding quality and performance yet achieves 7.1x high optical zoom (35mm camera equivalent: 28-200mm) making this camera even more versatile. The 1/1.7-inch large High Sensitivity MOS Sensor and the high performance Venus Engine achieves clear image recording even at high sensitivity setting taking advantage of rich amount of light.

With the Wi-Fi^® connectivity with NFC (Near Field Communication) technology, the DMC-LF1 features “Touch & Share” in which users can connect the camera to their smartphone/tablet anywhere at onetouch to share a image easily right on the spot. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the new Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.

For step-up users who pursue higher expressive performance, the DMC-LF1 comes equipped with a variety of manual functionalities. Newly integrated Control Ring and Composition Guide help experience advanced photography with ease. A variety of special effects that add fun to shooting experience are also integrated in DMC-LF1–Creative Panorama, Creative Control and Creative Retouch featuring a total of max.15 attractive filter effects*.

The DMC-LF1 records 1,920 x 1,080 60i (NTSC) / 50i (PAL) full-HD video recording in AVCHD / MP4** with high quality stereo sound. The 7.1x optical zoom is also available in video recording. The POWER O.I.S. (Optical Image Stabilizer) with Active Mode powerfully suppresses blur even in video recording. In addition to the 0.2-inch 200K-dotpractical EVF, the DMC-LF1 features 3-inch large 920K-dot Intelligent LCD assuring highly visibility in both shooting and image playback.

Advanced in function and more fashionable in design – the DMC-LF1 is for users who wants to get more inspired by photography in their sophisticated lifestyles.

* Some modes of Creative Control cannot be used in Creative Panorama and Creative Retouch. 
** 30p (NTSC) / 25p (PAL) in MP4 recording.

• Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in some European / Asian areas.
• Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
• You can check the recordable time on the screen. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)

1. The F2.0 Fast LEICA DC VARIO-SUMMICRON Lens with 7.1x Optical Zoom
The DMC-LF1 is equipped with newly developed 28mm wide angle LEICA DC VARIOSUMMICRON lens with 7.1x optical zoom (35mm camera equivalent: 28-200mm). This supreme lens features F2.0 high speed, which boasts approx. 2x higher speed of F2.8 lens, itself generally considered a fast lens. The extraordinarily rich amount of light allows not only using higher shutter speed to capture stunningly clear, sharp, blur-free images in lower lighting situation, but also giving impressive expression to the image by reproducing exquisite gradation and mellow defocus. The lens unit consists of 10 elements in 8 groups with 4 aspherical lenses with 7 aspherical surfaces including an ED (Extra-low Dispersion) lens that compensates for chromatic aberration at entire zoom range. Panasonic achieves integrating F2.0 fast lens in this middle-zoom compact camera by combining the company’s unique technologies – a technology for the mass production of a slim lens with a flange of just 0.3mm and a black-box technology for assembling spherical lenses and aspherical lenses.

The super-high-quality LEICA DC VARIO-SUMMICRON lens minimizes distortion at the wide end, so users can get stunning, true-to-life images with outstanding resolution and detail. For more effective countermeasure against hand-shake which tends to occur in shooting with high zoom, POWER O.I.S. (Optical Image Stabilizer) with Active Mode is equipped with DMC-LF1 to powerfully suppress blur in both photo and video recording.

2. The 1/1.7-inch Large 12.1-megapixel High Sensitivity MOS Sensor and Venus Engine
The DMC-LF1 integrates 1/1.7-inch, 12.1-megapixel High Sensitivity MOS Sensor which is larger in size than standard digital compact cameras. Thanks to the extensive light receiving area of each cell, the performance of high sensitivity image recording in low light is obviously superior with its excellent S/N ratio and wide dynamic range. The result is a high resolution image with stunning clarity not only in high sensitivity recording but also in low ISO setting reproducing rich gradation with the exquisitely wide dynamic range even when the situation is highly contrasted.

The high performance image processor Venus Engine also boasts advanced signal processing. The Venus Engine enables deliberate noise reduction process without missing low-frequency noise by searching large detection area to realize high sensitivity image recording even at ISO12800. In addition, Edge Smoothing NR technology helps rendering smooth edges even in image recording at high ISO setting.

The high speed digital signal output technology is integrated to realize high speed consecutive shooting at 10 fps in full resolution with mechanical shutter and to record full-HD 60i (NTSC) / 50i (PAL) smooth video in AVCHD/MP4*.. It also contributes to the high speed Sonic Speed AF to catch the most fleeting shooting opportunities. In addition, the high speed burst shooting at 60 fps is available to capture subject with fast motion**.
* 30p (NTSC) / 25p (PAL) in MP4 recording.
** In max.2.5-megapixel (4:3), 3-megapixel (3:2), 3.5-megapixel (16:9) and 2-megapixel (1:1)

3. Practical EVF and Large, High Resolution LCD for Easy Viewing of Image
The DMC-LF1 is a sleek, stylish digital compact camera but it comes with 0.2-inch EVF (Electronic Viewfinder) with 200K-dot resolution, 100% field of view. It assures stable framing and high visibility of live view image even under strong sunlight.

The 3.0-inch, 920,000-dot Intelligent LCD with super high resolution and a wide viewing angle features automatic brightness adjustment in 7 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen with AR coating reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

4. Shoot, View, Share Images in More Flexible Way with Wi-Fi^® Connectivity with NFC
The DMC-LF1 integrates a Wi-Fi^® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer more flexible shooting experience and instant image sharing with easy operation. The NFC allows “Touch & Share” in which users can connect the camera to their smartphone/tablet anywhere at one-touch to share a image easily right on the spot by just pairing the two devices. What is new is that the setup is extremely easy and finishes within a few seconds, making it possible to pair the camera directly to the smartphone/tablet without connection procedure of information input for authorization.

With a smartphone/tablet, remote shooting of both photo and video is available by using the smartphone/tablet for a remote shutter with a monitor which displayed live at smooth 30 fps. Not only releasing a shutter, zooming, focusing and settings of shutter speed, aperture, exposure compensation are all controllable with a smartphone/tablet.

The Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever shutter is released. In playback mode, users can also touch the image displayed on the camera to transfer it directly to the smartphone/tablet right on the spot. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone / tablet. All these flexible shooting / browsing / sharing style are made possible with the DMC-LF1 and the Panasonic's dedicated application software “Panasonic Image App” for iOS / Android smartphones/tablets.

Archiving images becomes easy. DMC-LF1 transfer the data to PC or other compliant electronic devices automatically via the wireless access point (router) at home. Also, users can save precious record of memory to the Panasonic's exclusive cloud service “LUMIX CLUB”.

The Wi-Fi Direct™ function allows direct playback of images on the DLNA (Digital Living Network Alliance) – compliant VIERA HDTV*.
* Using [Playback on TV] of the Wi-Fi function, you can display images on a TV that supports the Digital Media Renderer (DMR) function of the DLNA standard. Please check the following website about the compatible devices for details. http://panasonic.jp/support/global/cs/dsc/

5. Get More Inspired with Specialty Functions
A variety of advanced functions are equipped with DMC-LF1 to spur more interest of step-up users in photography. Manual control is easy to try thanks to the Control Ring, which enables direct, intuitive control over frequently-used settings – zooming, aperture, shutter speed, ISO sensitivity and filter of Creative Control / Creative Panorama. To assist learning photography, Composition Guide is also available in DMC-LF1. It is easy to shoot a photo in good composition by just choosing most suitable pattern of composition from- Rule of Thirds Offset, Diagonal Lines, Tunnel, Radiation1, Radiation2 and S-shape - and framing the subjects along the guided lines. Wellcomposed image has a stunning perspective and dramatically look refined. This function can be used in shooting not only with LCD but also with EVF. Furthermore, DMC-LF1 is equipped with Level Gauge to detect the horizontal / vertical angle of view using its internal level working with the acceleration sensor. This is helpful to keep horizontal composition precisely even when shooting in high or low angle.

6. Creative Panorama & Creative Control / Creative Retouch
The DMC-LF1 is also equipped with popular Creative Control and Creative Retouch featuring a total of 15 filter effects – Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Toy Effect, Miniature Effect, Star Filter, Cross Process, Soft Focus, One Point Color and Old Days. The Creative Control lets users shoot with a filter effect while checking how it makes difference on the picture, which can be used for video recording, too*. The Creative Retouch enables applying a filter effect on the picture even after shooting in camera.

With the Creative Panorama function, it is possible to apply filter effect of Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Star Filter, Cross Process, Soft Focus, One Point Color and Old Days to the horizontal / vertical panoramic image, which can be shot by sweeping the camera in any four directions – to right, left, top or bottom.
* Soft Focus and Star Filter cannot be used in video recording.

7. Other Attractive Features for DMC-LF1
High Quality 1920 x 1080 Full-HD 60i (NTSC) / 50i (PAL) Video with Stereo Sound

The DMC-LF1 records 1920 x 1080 at 60i (NTSC) / 50i (PAL) full HD videos with full-time AF and high quality stereo sound in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. With a dedicated video record button on the back, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.
* 30p (NTSC) / 25p (PAL) in MP4 recording.

• Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in some European / Asian areas..
• Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
• You can check the recordable time on the screen. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)

iA+ (Intelligent Auto Plus) Mode for Photo and Video
For beginners, iA (Intelligent Auto) mode supports taking beautiful pictures with a variety of shootingassist functions including AF Tracking, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control. The iA Plus mode lets users adjust defocusing area in the background, exposure compensation and white balance for more flexible control.

AC / USB Power Charging
The camera’s battery can be recharged either via AC or via USB according to the users’ convenience.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic Malaysia Sdn Bhd
Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.