Panasonic is introducing a new Digital Single Lens Mirrorless (DSLM) camera, the LUMIX GF10, especially tailored for taking impressive selfie shots. With a practical flip-up rear monitor, the new LUMIX GF10 provides advanced functions in addition to the conventional high capability such as 4K video recording.
        The 16.0-megapixel Digital Live MOS Sensor without low-pass filter and the Venus Engine combine to achieve crisp, high-resolution images in fine details with high-contrast, impressive color reproduction and max. ISO 25600 high sensitivity. The Contrast AF System features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at a max. 240 fps^*1, resulting in ultra-fast auto focusing of approx. 0.07 sec^{*2.
        The LUMIX GF10 records smooth, high-resolution QFHD 4K videos in 3840x2160 resolution at 30p(60Hz Area) or 24p in MP4*3. Taking advantage of 4K technology, users can enjoy 4K PHOTO shots and a variety of derivative functions, such as Focus Stacking, Post Focus and Light Composition. For more creative freedom, Creative Control, Creative Panorama and Photo Style including L.Monochrome mode are included. The LUMIX GF10 is capable of shooting images in RAW format and developing them inside the camera.}
        The 3.0-inch 1040K-dot rear monitor with touch control tilts up approx.180 degrees and the camera goes into Self Shot mode automatically once the monitor is flipped. In Self Shot mode, a variety of functions for selfies are available on the LUMIX GF10, including 4K Selfie mode. Now GF10 can supports 4K selfie without cropping a frame for wider angle of view, which enables to capture the background subjects and scenery^*4. Night self shot mode lets you capture both people in front and the background more vibrantly. The beauty functions enable users – especially women - to shoot portraits more attractively with its Soft Skin, Defocusing and Slimming effects. This filter can be applied not only in self shot mode but also in regular portrait shooting. After shooting, aesthetic/make-up retouching can even be applied in the camera with the Beauty Retouch function*⁴. And users can choose to capture the background clearly or defocused depending on the situation with the Background Control mode. Panorama pictures can also be shot in Self Shot mode.
        For people who are new to digital interchangeable lens system cameras, the LUMIX GF10 provides a variety of shooting assist functions such as iA (Intelligent Auto) mode and Scene Guide. Portrait and Child modes, which are frequently used, each have shortcuts on the dial. The most appropriate parameters for each scene are automatically applied by simply setting the dial to the desired mode.
        Dressed in orange, pink, silver or black, the LUMIX GF10 boasts a sleek, stylish profile in a traditional camera design. The LUMIX GF10 integrates Wi-Fi^® connectivity to offer a more flexible shooting experience and lets you enjoy sharing the image with easy operation, anytime, anywhere.
^*1 Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.
^*2 In AFS, at wide-end with H-FS14140 (CIPA).
^*3 Recording stops when the continuous recording time exceeds 5 minutes with [MP4] in [4K]
^*4 The frame rate becomes 15 fps.

1. Advanced self shot modes making your selfie more impressive
        The LUMIX GF Series has been providing a variety of unique functions to enjoy selfie and the new GF10 also comes with advanced features. The 4K PHOTO self shot mode lets you choose the best frame later after shooting burst image at 30 fps in 4K resolution never to miss the fleeting photo opportunity. Now this 4K selfie supports wider angle of view without cropping a frame, which enables to capture the background subjects and scenery^*2. It is also convenient for large group selfie. This means you can shoot 4K selfie in 24mm^*1, in original wide angle that the lens provides, when you use the lens such as LUMIX G VARIO 12-32mm / F3.5-5.6 ASPH. / MEGA O.I.S.(H-FS12032). Users can choose the setting of 4K selfie from the new wider viewing angle shot at 15 fps or the conventional cropped viewing angle at 30 fps, depending on the situation.
        The LUMIX GF10 also enables impressive selfie shooting with a night scape. Both people in front and the background can be captured even more vibrantly by shooting the subject and the background separately and synthesizes the images.
        A rich variety of beauty functions in LUMIX GF10 enables users to shoot more attractive portraits. In shooting mode, Soft Skin makes the skin look smoother while Slimming thins the subject’s face lines in 10 fine steps. In addition, Background Control mode lets users choose to capture the background defocused or clearly. In this mode, the [Defocus] setting defocuses the background to make subjects stand out, and [Clear] captures both the subject and the background clearly, to make selfie shots while traveling or at an event more impressive. Selfies can also be shot in panorama pictures, which is ideal for group selfies and selfies in front of a dynamically scenic background.
        After shooting, you can even apply virtual make-up to the face in playback mode with the Beauty Retouch function*. In Aesthetic Retouch, various effects can be applied to the face, including enhancing the skin texture, lifting the face, whitening the teeth, and so on. In Make-up Retouch, users can choose the color of the foundation, lips, cheeks, and eye-shadow.
        The 3.0-inch 1040K-dot static type touch control monitor boasts a 180-degree tiltable structure. When the monitor is flipped up, the camera automatically activates Self Shot mode. In conventional selfie pictures, users have to stretch their arms to hold the camera, which makes the selfies all too common. However, the hands-free selfie allows users to use their hands as they like, resulting in freer, more expressive posing. Face Shutter and Buddy Shutter functions can also be used to trigger the shutter release in the LUMIX GF10. They work when the face is once covered with a waving hand or when two faces come closer in a frame.
        Creative Control filter - Expressive, Retro, High Key, Monochrome and Toy Effect can also be used in Self Shot mode.
^*1 35mm camera equivalent.
^*2 The frame rate becomes 15 fps.

2. Ultra high-definition 4K video and 4K PHOTO for unmissable moments
         The LUMIX GF10 is not just a stylish camera for good selfie but is an excellent gear for recording high quality video. With its high-speed signal readout of the sensor and processing of the engine, the LUMIX GF10 records smooth, high-resolution 4K videos in 3840x2160 resolution at 30p(60Hz Area) or 24p in addition to the Full-HD 1,920 x 1,080 60p(60Hz Area) videos with practical full-time AF.
         Thanks to this 4K technology, users can experience 4K PHOTO to capture fleeting photo opportunities at 30 fps by extracting the frame with the best timing out of a 4K burst file to save as a photo. In 4K PHOTO, three modes can be chosen from depending on the situation; 4K Burst, 4K Burst (Start/Stop) and 4K Pre-burst. All of these functions in 4K PHOTO let the user save pictures in 8-megapixel equivalent high resolution, which is good enough for printing in A3 size, and help to avoid missing those spur-of-the-moment shots. Plus, multiple images can be saved as 4K PHOTO shots all at once in the LUMIX GF10. A maximum of 150 frames in five seconds following a designated frame can be saved.
         The LUMIX GF10 also comes with a Post Focus function that lets users select the in-focus area even after shooting. This is helpful in situations like macro shooting where strict focusing is required or for changing expressions by changing the focused subject. This function was developed by combining the high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology. The Focus Stacking function enables users to adjust the depth of field after shooting by combining multiple images shot with the Post Focus function in the camera. Users do not need to focus strictly while shooting as they can obtain the image with the defocus level that they want or pan-focus the image by simply selecting the focus area after shooting. This is beneficial when shooting macro shots of insects, small accessories, and so on.

* About motion picture recording / 4K PHOTO recording
- Use a card with SD Speed Class with "Class 4" or higher when recording motion pictures.
- Use a card with SD Speed Class with "UHS-I Speed Class 3 (U3)" when recording motion pictures with [MP4] in [4K] or [4K PHOTO].   (SD speed class is the speed standard regarding continuous writing.)
- Recording stops when the continuous recording time exceeds 20 minutes with [AVCHD] in [FHD/60p] [FHD/60i] [FHD/50p] [FHD/50i].
- Recording stops when the continuous recording time exceeds 5 minutes with [MP4] in [4K]. 
  - When using an micro SDHC memory card: You can continue recording without interruption even if the file size exceeds 4 GB,
   but the motion picture file will be divided and recorded/played back separately.
 - When using an micro SDXC memory card: You can record a motion picture in a single file.
- Recording stops when the continuous recording time exceeds 20 minutes with [MP4] in [FHD/60p] [FHD/50p]  You can continue recording without interruption even if the file size exceeds 4 GB,
  but the motion picture file will be divided and recorded/played back separately.
- MP4 motion pictures with [MP4] in [FHD/30p] [FHD/25p] [HD]: You can continue recording without interruption
  even if the file size exceeds 4 GB or 30 minutes in length, but the motion picture file will be divided and recorded/played back separately.

3. High image quality with true-to-life detail and impressive color reproduction
         The LUMIX GF10 lets users shoot vibrant, true-to-life high quality images with excellent resolution, high contrast and impressive color reproduction. By removing the low-pass filter, the limiting resolution has been improved while detecting high-frequency components to suppress the generation of moire by the Venus Engine. The Venus Engine even reproduces vibrant, impressive colors for images such as clear skies by dividing the hue, saturation, and luminosity, and finely adjusts them separately. The combination of the Digital Live MOS Sensor and the Venus Engine achieves clear image rendering with minimum noise even in low-lit situations and at max. ISO 25600.
         The response of the LUMIX GF10 itself also stands out. The Contrast AF achieves even higher-speed, higher-precision focusing with digital signal communication at max. 240 fps. Furthermore, the DFD (Depth From Defocus) technology^*1 calculates the distance to the subject by evaluating 2 images with different sharpness levels while consulting the data for the optical characteristics of the current lens in a moment. As a result, the LUMIX GF10 achieves an ultra high-speed AF of approx.0.07 sec^*2..  A multi- processing capability achieves high speed burst shooting at 5.8 fps (AFS) / 5 fps (AFC) to capture fast-moving subjects in crisp focus.
         For AF performance, the Low Light AF makes it possible to set focus on the subject more precisely even without an AF assist lamp in extremely low-lit situations down to -4EV, which is as dark as under moonlight. Plus, the LUMIX GF10 features Starlight AF which allows users to shoot a star in the sky at night with auto focus. This is achieved by accurately calculating the contrast value in a smaller AF zone. A total of 49 focus detection areas enable more flexible composition together with the Custom Multi AF mode in which users can freely select the blocks to focus on out of the 49 focusing areas. In addition to conventional Face Recognition AF, the LUMIX GF10 incorporates Face / Eye Detection AF which automatically focuses directly on the eye of a human face. With Pinpoint AF, users can magnify the target area for a more precise focus. 
*1 Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.
*2 In AFS, at wide-end with H-FS14140 (CIPA).

4. Easy Wireless Connectivity via Wi-Fi^® with Smartphones
         The LUMIX GF10 integrates Wi-Fi^® connectivity (IEEE 802.11 b/g/n) to offer more flexible shooting experience and instant image sharing with easy operation. Once connecting the camera and smartphone/tablet installing Panasonic's dedicated application software Panasonic Image App for iOS / Android, users can shooting / browsing / sharing images remotely.
         Using the remote control, it is possible to capture selfie while the subject is jumping with the Jump Snap function. The smartphone with the subject detects when he/she is at the highest position and the camera located away automatically release the shutter.

5. A Host of Advanced Functions Packed in a Sleek Body with Ease of Use
         The LUMIX GF10 is a respectable Digital Single Lens Mirrorless camera, it features a sleek, stylish profile with high mobility.  All parts, including buttons and dials are carefully chosen to achieve a high-quality design and excellent operability. The leather-touch grip with a newly added anti-slip part is ergonomically designed and easy to hold. Dressed in fashionable colors – orange, pink, silver or black, the LUMIX GF10 is a perfect match for female or male users who enjoy high-quality photo shooting daily.
         The LUMIX GF10 comes with a Rec.Setting Reset button on the back. All recording settings can be reset with this button, which is helpful for users who accidentally make the wrong settings.

6. Other Features
･Portrait Mode with Beauty Effect
A rich variety of beauty functions in LUMIX GF10 enables users to shoot more attractive portraits. In shooting mode, Soft Skin makes the skin look smoother while Slimming thins the subject’s face lines in 10 fine steps. This filter can be applied not only in self shot mode but also in regular portrait mode .
･Scene Guide
The Scene Guide* offers 21 sample pictures shot by professional photographers. Users can choose the one closest to their shooting situation and optimum parameters for shooting the scene will be automatically set. The shooting procedure, technical advice and recommended interchangeable lens for the scene can also be shown to users to help them learn photography.
* Video recording using Scene Guide is not possible in some scenes.
･iA+ (Intelligent Auto) Mode for Photos and Videos
For beginners, iA (Intelligent Auto) mode provides beautiful pictures with a variety of shooting-assist functions including AF Tracking, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control and Food Recognition.
･Creative Control
The LUMIX GF10 integrates a variety of artistic functions that adds fun to digital photography. The popular Creative Control mode features a total of 22 filter options – Expressive / Retro / Old Days / High Key / Low Key / Sepia / Monochrome / Dynamic Monochrome / Rough Monochrome^*1 / Silky Monochrome^*1 / Impressive Art / High Dynamic / Cross Process / Toy Effect / Toy Pop / Bleach Bypass / Miniature Effect^*2 / Soft Focus^*1 / Fantasy / Star Filter^*1 / One Point Color / Sunshine^*1 mode. The effect parameter of each mode is also adjustable. And the LUMIX GF10 is capable of taking pictures “with” and “without” the filter effect simultaneously, so that users can compare them to choose later.
^*1 For photo only.
^*2 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long.)
･Photo Style
Photo Style is a function that lets you set the picture quality, such as contrast or saturation, as you like before shooting. After choosing the mode you like from a total of seven modes (Standard, Vivid, Natural, Monochrome, L.Monochrome and Scenery), you can make finer tuning. L.Monochrome provides black-and-white effect with rich gradation and crisp black accents. In addition, color effect by yellow/orange/red/green filter can also be applied to the Monochrome and L.Monochrome. 
･RAW development inside the camera
For advanced users, the LUMIX GF10 is capable of developing RAW images inside the camera. In addition to the color space setting (sRGB/ AdobeRGB), the parameters for white balance, exposure compensation, contrast, highlight/shadow, saturation, noise reduction, and sharpness can be flexibly adjusted and LUMIX’s Photo Style, Intelligent D-range Control, and Intelligent Resolution can also be applied.
･Silent Mode
This mode switches the shutter from mechanical to electronic and turns all sound (AF, operation) off while suppressing the emission of the AF assist lamp and flash with just a single setting for special shooting occasions.
･AC/USB Power Charging
The camera’s battery can be recharged either via AC or USB according to the users’ convenience.

• The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.
• “AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.
• Android and Google Play are trademarks or registered trademarks of Google Inc.
• IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
• All other company and product names are trademarks of their respective corporations.
• The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
• Design and specifications are subject to change without notice.