PANASONIC LAUNCHES PRIME+ EDITION REFRIGERATORS,
PROMOTES WELLNESS THROUGH HEALTHY EATING

• Highest level of premium, designed with purposeful functionality to enhance quality of life
• Contemporary, sleek, full flat, seamless design
• nanoe™ X inhibits almost 99.99% of bacteria, reduces pesticide on vegetables, suppresses odors
• PRIME FREEZE freezes food five times faster than regular freezing
• 7-days of freshness: PRIME FRESH soft freezes food rapidly at -3°C to prevent bacteria growth

Manila, Philippines: Panasonic Philippines introduces its upgraded premier refrigerator range, PRIME+ EDITION, with state-of-the-art technologies designed for consumers to eat healthy and live well in the new normal. Incorporating two new features, PRIME FREEZE and nanoe™ X technology, this new refrigerator line places emphasis on two of the most important requirements in food storage: freshness and hygiene.

“Panasonic has always been about exploring new, healthier ways of living and the introduction of PRIME+ EDITION is our response to enhancing quality of life without compromising on form and function. Our refrigerator’s superior ability to store food in a fresh and hygienic state was designed with the sustainable development goals (SGDs) in mind, with its secondary purpose being to reduce food wastage. This is what we mean by innovative technologies,” said Kensuke Miyaji, General Manager of Overseas Marketing Division, Refrigerator and Dishwasher Business Unit, Panasonic Corporation.

At Panasonic, functionality goes beyond technological features. Invented for simple usability, the PRIME+ EDITION refrigerators are crafted with the essential design principles and versatility to enhance the modern lifestyle. In terms of look and feel, the PRIME+ EDITION refrigerators are designed with a solid material for durability and is finished with Japanese craftsmanship.

“PRIME+ EDITION refrigerators define the next generation premium design direction for Panasonic. To match the sophisticated taste of our esteemed customers without compromising on purposeful functionality, we crafted this refrigerator – equipped with our proprietary health and hygiene technology – to be the well-designed solution for any kitchen space,” said Ray Tan, Director of Panasonic Design KL.

New in the PRIME+ EDITION range is PRIME FREEZE, Panasonic’s original freezing and cooling technology that freezes food five times faster than regular freezing. Given a dedicated compartment in the freezer, PRIME FREEZE is available in three modes: ‘Rapid Freezing’ which seals in texture and flavor as well as ‘Quick Cooling’ and ‘Cool Down’ to help save thawing time for faster cooking. Whether it is freezing as it is or cut-and-prep freeze, user can be confident that food especially meat produce will be frozen in no time. This feature also comes in handy for those who always make homemade frozen food.

Also new from Panasonic original technologies is nanoe™ X which inhibits almost 99.99% of bacteria, reduces pesticide on vegetables, and suppresses odors. nanoe™ X comes with nano-sized ions born from the moisture in the air that contain 4.8 trillion molecules called hydroxyl radicals. These hydroxyl radicals have bacteria elimination effect and can float to every corner of the refrigerator to keep food fresh and clean.

Existing feature in the PRIME+ EDITION refrigerator is PRIME FRESH, a unique technology to soft-freeze meat and fish, as well as cooked food at -3°C to prevent deterioration and bacteria growth for freshness of up to seven days¹. This method, which is four times faster than conventional refrigeration, prevents the oxidation process and does not damage cells, thereby allowing nutrients and flavors to be retained. This also allows food to be cut easily and cooked straightaway without the need for defrosting.

“Wellness has always been an important aspect for us but even more so now under “new normal” living. Choosing the most nutritious food to eat healthy is key but knowing how to store them in the most optimal manner is equally important – this is where Panasonic comes in. As an electronics technologies and solutions expert, we create refrigerators to keep produce fresh so people can be assured that they are consuming nutrition the way it is intended to be. Wellness begins with healthy eating, and it is imperative for all of us to adopt this mantra to live healthier and improve on our quality of life,” said Yasushi Kondo, Panasonic Philippines President.

With the range of color and material selection, the PRIME+ EDITION refrigerators complement a variety of kitchen spaces. From a storage perspective, more space was designed by reducing the corner radius of the door pockets and flexible configuration for trays and pockets were included for better organization. Frequently used compartments are placed at the most accessible position and all shelves are made transparent to increase the visibility of the ingredients.

PANASONIC PRIME+ EDITION REFRIGERATOR

Stylish design

• Sleek full flat seamless contemporary design
• Glass series comes with full-flat touch panel controls with blue LED indications on the door which allows users to change the settings with the doors closed

Freshness and hygiene for healthy eating and living

• PRIME FREEZE has three modes packed into a single compartment to rapidly cool and freeze food approximately 5x faster than regular freezing, sealing in texture and flavor
• Produce stay fresh for 7 days, soft freezing at -3^oC which retains nutrients and taste while saving on defrosting time with PRIME FRESH

Combats bacteria and keeps refrigerator more hygienic

• Nano-sized ions that contain 4.8 trillion molecules with bacteria inhibition effect
• nanoe™ X inhibits almost 99.99% of bacteria, supresses odors and reduces pesticide on vegetables which is easily washed away with a rinse of water.

¹ The effect differs depending on operating conditions, and the type, condition and amount of food stored.

Products Specifications

About the Panasonic Group
A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of 7,388.8 billion yen for the year ended March 31, 2022. Devoted to improving the well-being of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

About Panasonic Manufacturing Philippines Corporation
Panasonic Manufacturing Philippines Corporation (PMPC) through Panasonic Philippines (sales and marketing division of PMPC) is responsible for the sales and marketing of the Panasonic brand of consumer electronics and home appliances in the Philippines. For more information on PMPC and its products, please visit our website at www.panasonic.com/ph.

Contact:
Mr. Harry Sarmiento
Executive Officer and Marketing Center Head
Panasonic Manufacturing Philippines Corporation
harry.sarmiento@ph.panasonic.com

Mr. Nori Kurashina
Marketing Center Subhead
Panasonic Manufacturing Philippines Corporation
nori.kurashina@ph.panasonic.com

MEDIA CONTACT
Ms. Phoenix Manayaga
Marketing Communications Manager
Panasonic Manufacturing Philippines Corporation
phoenixdianne.manayaga@ph.panasonic.com