Panasonic Introduces Kid Witness News in India; Aims to create awareness on UN Sustainable Development Goals
New Delhi, 25th April 2024: Panasonic Life Solutions India (PLSIND), a leading diversified technology company, introduced the global initiative – Kids Witness News in India. As the first-of-its-kind initiative in the country, the programme aims to raise awareness around the United Nations Sustainable Development Goals among school students by upskilling youth with digital storytelling skills and creating advocates of change.
As part of the Kids Witness News (KWN) program, Panasonic Life Solutions India has partnered with five leading schools, including Lancers International School, Heritage Xperiential Learning School, Shalom Hills International School, Lotus Valley International School, and Scottish High International in Delhi NCR region. Beginning April 25th, Panasonic will conduct KWN workshops, providing state-of-the-art Panasonic Lumix cameras and other equipment to participating school students. With these tools, students are equipped to bring their thoughts on SDGs to life, expand their understanding of the world, and positively impact the society. From the entries, one video will be selected from India to be showcased at Panasonic’s Kid Witness News Global Summit as part of a global contest scheduled later in the year.
Speaking on the launch of the KWN program, Ms. Pooja Garg Khan, Head of Corporate Communications & CSR at Panasonic Life Solutions India (PLSIND) said, “At Panasonic, we prioritize community engagement and work towards inspiring the next generation to act as agents of change. Through the KWN program, students will learn skills in video production and journalism, creating videos on topics themed around the United Nations Sustainable Development Goals (SDGs). The program includes workshops/ training in camera operation, editing, and other aspects of video production while helping them develop critical thinking skills and giving them a voice to express their ideas related to community issues and environmental concerns, or social justice.”
The Kid Witness News (KWN) is a global program that was launched by Panasonic in 1989 to provide students with opportunities to explore the world of digital storytelling and media production. The initiative is aimed at empowering young people by giving them access to technology and training in the fields of video production and digital media. The KWN has been successful in fostering creativity and media literacy among young people, providing them with valuable skills that can be useful in their future careers. The program has been implemented in various countries around the world and continues to be a part of Panasonic's efforts to support education and community development.
###
About Panasonic Group:
A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of around 8,500 billion yen for the year ended March 31st, 2023. Panasonic Life Solutions India (PLSIND) is a subsidiary of Panasonic Holding Corporation (PHD). To learn more about the PLSIND, please visit: https://www.panasonic.com/in/
For more information, please contact:
Panasonic – Surabhi Srivastava | +91 99100 58854 | surabhi.srivastava@in.panasonic.com
MSL – Nitesh Verma | +91 8800806568 | nitesh.verma@mslgroup.com