Panasonic in India Brings New Front-Load Washing Machines with Drynamic Spin for Easy Drying during Monsoons and Gentle Kizukai Wash

New Delhi, 1 August 2024: Panasonic Life Solutions India (PLSIND), a leading diversified technology company, has introduced its all-new range of Front-load washing machines with 7 – 9 kg capacity. It features Gentle Kizukai Wash technology (the Japanese word for gentle care and kindness) designed in India specifically for embroidered clothes to offer a gentle hand-like wash for delicate and ethnic wear. Powered by Panasonic’s IoT-enabled connected living platform – Miraie, the new range of front-load smart washing machines come with unique features such as Drynamic Spin, Stain Master+, Active Foam System, and built-in heater in premium designs. Starting at INR 28,990, the new Front-load models will be available across all major retail outlets, e-commerce platforms and the Panasonic Brand Store.

Commenting on the launch, Mr. Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, "At Panasonic, our relentless commitment to innovation drives us to build synergies between consumer needs and technology. Every product we develop is driven by in-depth research and insights ensuring solutions that seamlessly enhance everyday life. Our front-load and top-load washing machines exemplify this commitment. Indian clothes are unique, with a lot of embroidery, zari work, and a great variety of fabrics, which are all very delicate. Our Gentle Kizukai Wash gives 50 times more fabric care for delicate clothes as compared to a normal wash course. Additionally, the Drynamic Spin helps in faster drying, up to 20% faster than normal courses—a common issue among Indian consumers during the rainy and winter seasons. Resultantly, these advancements are designed to empower our customers to live with greater convenience, comfort, and connectivity.”

Highlighting on key features of the new washing machine, Mr. Samaksh Ahuja, Product Category Chief – Consumer Electronics & Home Appliances, Panasonic Life Solutions India, said, “Our washing machines cater to today's hygiene-conscious consumers offering 99.99% bacteria protection with the built-in heater and steam function. Moreover, features such as StainMaster+ remove stubborn stains, and Active Foam System offers superb washing with fine foam. The integration with our proprietary Miraie platform enables users to operate and control the washing machine remotely and receive smart notifications related to wash suggestions and maintenance cycles. We are also seeing a trend where consumers are increasingly thinking ahead and investing in premium models that not only meet their needs today but will also be relevant in the years to come. With these advanced features and increased capacity, we are confident in our goal to double our sales compared to last year, driven by sustained demand for premium models that fit today's consumers’ needs."

The new washing machine is equipped with smart features and a premium design. The key highlights of the newly introduced front-load models are:

  • Gentle Kizukai Wash feature, offering 50 times more fabric care as compared to normal wash course
  • Drynamic Spin which gives up to 20% faster drying versus normal course, particularly useful features, especially during rainy weather.
  • Miraie Connectivity
    - Control your machine anytime, anywhere through your smartphone
    - Track your water and energy consumption for each cycle using the Miraie app
    - Get customised pre-treatment options for 50+ stains with Stain Genius
    - The Smart Wash Wizard feature in the Miraie app offers customized wash programs
  • Built-in Heater with StainMaster+ technology to remove bacteria and stubborn stains
  • Active Foam System offers superb washing with fine foam

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About Panasonic Group: 
A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of around 8,500 billion yen for the year ended March 31st, 2023. Panasonic Life Solutions India (PLSIND) is a subsidiary of Panasonic Holding Corporation (PHD). To learn more about the PLSIND, please visit: https://www.panasonic.com/in/

For more information, please contact:
Panasonic – Surabhi Srivastava | +91 9910058854 | surabhi.srivastava@in.panasonic.com
MSL – Nitesh Verma | +91 8800806568 | nitesh.verma@mslgroup.com