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![Why Panasonic OLED TV? Why Panasonic OLED TV?](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_1/image.img.jpg/1533714224496.jpg)
![Why Panasonic OLED TV? Why Panasonic OLED TV?](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/freeimage/image.img.png/1533714277444.png)
Panasonic uses the high picture quality of the HCX Processor to optimise the performance of the OLED panel.
Its excellent image processing capability thoroughly analyses the resolution, noise, colour, brightness, and other image properties.
It offers the picture quality technology accumulated in the plasma TV, with its self-illuminating device, and stunningly beautiful images of
the HCX Processor packed with Hollywood know-how.
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/freeimage_1719488749/image.img.png/1533714732776.png)
Panasonic OLED TV Advantages
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage/image.img.png/1533715586587.png)
COLOUR
Equipped with a 3D LUT system,
both dark and bright areas are filled with vibrant colours
The same 3D LUT system that is used on professional master monitors allows the HCX Processor
to faithfully reproduce even difficult colours.
This year, the addition of the newly evolved Dynamic 3D LUT also suppresses
blown out highlights to reproduce rich colours and details.
![dark areas dark areas](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_470235738/image.img.jpg/1533715792549.jpg)
Panasonic
![Panasonic Panasonic](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_199349979/0/parsys/textimage/image.img.png/1533715975454.png)
Reproduces abundant dark gradation and faithful colours
Conventional
![Conventional Conventional](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_199349979/1/parsys/textimage/image.img.png/1533715995400.png)
Dark areas suffer from black blurring, and white parts have a reddish tinge
![bright areas bright areas](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_750891697/image.img.png/1533716165591.png)
![bright areas bright areas](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_629169735/image.img.png/1533716203657.png)
Panasonic
![Panasonic Panasonic](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_758040874/0/parsys/textimage/image.img.png/1533717081801.png)
Even bright areas have vibrant colours and fine details
Conventional
![Conventional Conventional](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_758040874/1/parsys/textimage/image.img.png/1533717117050.png)
Colours fade in bright areas, and details are lost
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_1964686314/image.img.png/1533717218401.png)
BLACK
Technologies and know-how acquired from
plasma TVs enable robust dark gradation
The OLED panel can express total black, but it is difficult to express gradation in fine areas.
The Panasonic OLED TV applies the technologies and know-how accumulated in the plasma TV,
with its self-illuminating device, and finely tunes with the HCX Processor to achieve abundant dark gradation.
This eliminates the unnatural sensation when starting up with jet black areas
and makes a profound difference in attaining noiseless dark gradation.
Panasonic
![Panasonic Panasonic](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_2022892985/0/parsys/textimage/image.img.png/1533717500956.png)
Faithfully reproduces the original signal
Conventional
![Conventional Conventional](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_2022892985/1/parsys/textimage/image.img.png/1533717515087.png)
Generates black floating and blurring
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_1386982239/image.img.png/1533717612581.png)
CONTRAST
Smooth gradation draws out maximum beauty even from bright HDR images
The HCX Processor also faithfully reproduces brightness.
For example, even if there are extremely bright areas, such as the light of the sun,
it eliminates the colour bands that occur around the bright areas to reproduce images with natural gradation and realistic colouring.
Since it also supports various HDR standards,
viewers can enjoy the brightness that is exclusive to HDR images at home.
Panasonic
![Panasonic Panasonic](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_1674017551/0/parsys/textimage/image.img.png/1533717854685.png)
Reproduces natural gradation and images with realistic colours
Conventional
![Conventional Conventional](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/bootstraprow_1674017551/1/parsys/textimage/image.img.png/1533717875780.png)
Generates black floating and blurring
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_2012664003/parsys/bootstrapcontainer/bootstrapcontainer/freeimage_689574191/image.img.png/1533717990890.png)
What’s OLED?
OLED stands for “Organic Light-Emitting Diode”. An organic, carbon-based film is placed between two conductors
and, when an electrical current is passed through, it emits light. This process takes place in every single pixel in an OLED display.
![What’s OLED? What’s OLED?](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_2005716707/image.img.jpg/1533718593935.jpg)
How the OLED TV emits light
OLED is a self-illuminating panel technology.
It individually illuminates approx. 8.2 million pixels and can reproduce real pitch black.
![How the OLED TV emits light How the OLED TV emits light](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_1/parsys/imagewithtitletext/image.img.png/1533718661745.png)
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_1/parsys/freeimage/image.img.png/1533718735986.png)
OLED TV Advantages
The OLED panel requires no backlight. It is a self-illuminating panel that illuminates each individual pixel.
This device feature reproduces amazing black expression and picture quality with vibrant colouring.
And it offers more than just picture quality, with its slim, stylish design.
Ideally suited to serve as a next-generation picture quality,
it provides an entirely new TV experience.
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_1/parsys/freeimage_967064542/image.img.png/1533719589191.png)
Perfect Black Expression
![Perfect Black Expression Perfect Black Expression](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_1978843372/image.img.jpg/1533719714154.jpg)
Because the OLED TV illuminates each of its approximately 8.2 million individual pixels, it can be adjusted in pixel units.
In other words, because each pixel is turned completely off when the voltage is turned off, it is able to achieve total blackness.
This black reproduction significantly raises contrast, for whiter whites and blacker blacks.
It allows viewers to enjoy images with crisper colouring and sharper contrast.
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_0/parsys/bootstraprow/0/parsys/textimage/image.img.jpg/1533719882226.jpg)
OLED TV
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_0/parsys/bootstraprow/1/parsys/textimage/image.img.jpg/1533719895457.jpg)
Conventional LCD TV
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_0/parsys/freeimage/image.img.png/1533720091955.png)
Vibrant Colours because of Perfect Black
![Vibrant Colours because of Perfect Black Vibrant Colours because of Perfect Black](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_1917887276/image.img.jpg/1533720202252.jpg)
Each of the OLED TV pixels illuminates.
In other words, approximately 8.2 million pixels are each illuminated for detailed colour rendering.
Deep, rich blacks are expressed in pixel units,so colours are not degraded by light leaking.
![Vibrant Colours because of Perfect Black Vibrant Colours because of Perfect Black](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_3/parsys/bootstraprow/0/parsys/textimage/image.img.jpg/1533720322835.jpg)
OLED TV
![Vibrant Colours because of Perfect Black Vibrant Colours because of Perfect Black](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_3/parsys/bootstraprow/1/parsys/textimage/image.img.jpg/1533720333647.jpg)
Conventional LCD TV
![Panasonic OLED TV Advantages Panasonic OLED TV Advantages](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/learncontentsection_3/parsys/freeimage/image.img.png/1533721512158.png)
Thin Slim Design
![Thin Slim Design Thin Slim Design](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_2043493139/image.img.jpg/1533721612504.jpg)
Because the OLED TV requires no backlight or discharge space for illumination, its cabinet is ultraslim.
It achieves a dimension of 0.47 mm* at its thinnest part, giving it a stylish, minimal design.
* Thinnest part of the panel
![Thin Slim Design Thin Slim Design](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_4/parsys/bootstraprow/0/parsys/textimage/image.img.jpg/1534229464269.jpg)
OLED TV
![Thin Slim Design Thin Slim Design](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_4/parsys/bootstraprow/1/parsys/textimage/image.img.jpg/1534229489157.jpg)
Conventional LCD TV
Perfect Viewing Angle
![Thin Slim Design Thin Slim Design](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_187906241/image.img.jpg/1534229663929.jpg)
OLED TV is viewing angle-free, so images are beautifulwhen viewed from anywhere.
From a diagonal angle view, the colour stays the same.
![Perfect Viewing Angle Perfect Viewing Angle](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_5/parsys/bootstraprow/0/parsys/textimage/image.img.jpg/1534229776850.jpg)
OLED TV
![Perfect Viewing Angle Perfect Viewing Angle](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_5/parsys/bootstraprow/1/parsys/textimage/image.img.jpg/1534229792187.jpg)
Conventional LCD TV
Clear Motion Images
![Clear Motion Images Clear Motion Images](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/_jcr_content/learncontent/freeimage_919737206/image.img.jpg/1534229935707.jpg)
Image smoothness is related to the speed of the display response.
Because the OLED TV provides a very fast response, it renders sharp, clear images without motion blur.
![Perfect Viewing Angle Perfect Viewing Angle](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2038417631/parsys/bootstraprow/0/parsys/textimage/image.img.jpg/1534230104274.jpg)
OLED TV
![Perfect Viewing Angle Perfect Viewing Angle](/content/panasonic/in/en/consumer/tv-learn/feature/panasonic-oled-tv-advantages/jcr:content/learncontent/learncontentsection_2038417631/parsys/bootstraprow/1/parsys/textimage/image.img.jpg/1534230112504.jpg)
Conventional LCD TV