Challenges for Innovation in the Photographic Culture

The LUMIX brand came into being in 2001, and it was the last entrant to the digital camera industry. Proclaiming “Changing Photography” as the brand philosophy, LUMIX has been aggressively creating world’s first technologies and introducing innovative products one after another.

After the development of high-performance lenses under the license of Leica Camera AG, LUMIX explored the world of photography with pioneering technologies such as the optical/image-sensor-drive camera shake correction functions, the Dual I.S.(Image Stabilizer) high-accuracy camera shake correction function which optimally combined those two, the Intelligent Auto (iA) which determines the type of scene and allows for optimal photoshooting, the image recognition AI technology, the Contrast AF/DFD(Depth From Defocus) technology which achieve high-speed focusing, high-quality 4K video recording technology, and the world’s first mirrorless single-lens reflex camera, thus enhancing the photography culture.

The widespread use of the Internet and social media in society has led to the further expansion of the world of photography and videography.  Consequently, a greater number of people now take pictures and view photos, seek new expressions, and post pictures on the Web for the world to see. Against this backdrop, LUMIX pursues new photographic expressivity and continues developing innovative technologies to take the photographic culture to a new stage.

Pursuing the Highest Possible Quality
to Reflect the Photographer’s Sensitivity and Emotion in the Image

We are committed to the picture and image quality. To design the expressive power, image resolution, bokeh effect and others, we analyze and verify not only numeric data but also nuances. We set criteria and target values and then achieve optimal designs through iterant examination and simulation. Our optical engineering endeavors extend beyond reducing ghost and flare and include the domain of sensitivity, such as spatial frequency analysis for expressing ambience and coating technology for richer color reproduction.

For lens products, we spare no effort in implementing a thorough quality control system and ensuring superb craftsmanship not only for lens per se but also lens barrels and assembling. By establishing original stringent standards for each process and using high-precision measuring instruments for objective numeric evaluations, we strive to achieve stable, high quality. Each and every part is carefully checked by the human eye, and parts are meticulously assembled to ensure high quality of finish.

All Technologies Are Developed for New Expression