Panasonic 55 inch Full Array LED TV 55W90AEB

Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.

Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you love—so anyone watching feels like a main character.

Use Alexa on the Voice Remote to find your favourite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.

Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your 43-inch Full Array LED TV.

Freely is the new way to do free TV. No dish, no box, no need for an aerial – all you need is Wi-Fi to stream your favourite shows live and on demand. Simply plug in, press the Freely button and you’re ready to go. You’ll find top shows from the BBC, ITV, Channel 4, Channel 5 and more, all in one place. Seamlessly switch between live and on demand TV, giving you more time to watch what you love, or discover new favs.

Fire TV Ambient Experience turns the biggest screen in your home into a personal display for beautiful artwork, personal photos, music and customisable Alexa widgets.

From sports to local news, you don’t have to give up live TV when you switch to streaming. Fire TV seamlessly integrates your favourite live channels and apps on the home screen, or you can browse the Channel Guide in Live. Subscription fees may apply

AirPlay lets you share videos, photos, music and more from iPhone, iPad, or Mac to your Panasonic TV. So sit back and enjoy everything you love - in more places than ever.

Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Dual Super Resolution - Resolution and smoothness achieved by next-generation super-resolution technology using AI.
Panasonic combined two up-conversion technologies, AI and mathematical models, and deliver more crisp but natural images especially with contents with FHD and below.

AI HDR Remaster - Experience more dynamic picture for both broadcasting and streaming. It converts normal images such as broadcasting into high-contrast images using a conversion algorithm originally developed using AI.

Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Thanks to Game Mode Extreme our 55-inch Full Array LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.

Enjoy easier and more intuitive game settings when connecting gaming devices into this Full Array TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.

Game Sound Mode allows for switching between sound modes that optimise sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Which mode will you pick?