Rapid Freezing Technology That Simplifies Meal Prep
Prime Freeze keeps your meats, vegetables, and fruits fresh for longer while ensuring that flavours, textures, and colours remain unchanged.
5X Faster Freezing With Powerful Airflow
An aluminium plate quickly cools food while Prime Freeze generates a powerful flow of cold air to speed up the freezing process.
How It Works
A dedicated duct and fan generate a powerful flow of cold air in the Prime Freeze compartment, while an aluminum plate absorbs cold air and removes heat from food for rapid freezing and cooling.
3 Key Modes
Prime Freeze comes with 3 Key Modes to suit a variety of needs: Rapid Freezing, Quick Cooling, and Cool Down.
Flavour Retention
Seals in the savoury and umami taste of meat.
Texture Preservation
Keeps deep-fried food crispy on the outside while the meat is tender and juicy on the inside.
Colour Preservation
Prevents discoloration to keep fruits and vegetables looking fresh.
Vegetable Preservation
Frost suppression keeps leafy vegetables from sticking or clumping together so vegetables can be portioned out easily.
How It Works
Reduces cell wall damage in food by passing through the ice crystal formation temperature zone (-1ºC to − 5ºC) in just 30 minutes. Regular freezing takes around 150 minutes to pass through the same temperature range, causing frozen food to deteriorate easily.
Seals In Freshness & Nutrients
Rapid Freezing Mode lets the mouthwatering, umami flavours of meat shine and ensures that frozen food stays delicious even after defrosting.
No Cell Damage
Prime Freeze rapidly freezes food and prevents ice crystals from forming and destroying cells. This preserves maximum flavour and nutrients so you can take your cooking to the next level.
Minimises Drippings
Regular freezing causes the flavours in meat to seep out through dripping. Rapid Freezing solves this by sealing in moisture and maintaining the original taste and texture of meat.
Preserves Vegetables & Prevents Discolouration
Prime Freeze helps fruits and vegetables stay fresh for longer while preventing unsightly discolouration due to frost formation.
No Clumping
Vegetables stay frozen separately for easy portioning during cooking.
No Browning
Rapid Freezing suppresses discolouration in fruits and vegetables and maintains the vibrant colour of natural ingredients.
Locks In Flavours & Textures
Prime Freeze’s Rapid Freezing technology prevents cell damage in food caused by ice crystals. This means juiciness is retained even after defrosting with no loss of umami flavours.
Deep-Fried Food Stays Crispy & Juicy
Regular freezing often results in deep-fried food turning soggy after defrosting. With Prime Freeze, moisture in the ingredients is rapidly frozen, preventing transfer to the batter so food remains juicy and crispy.
Bread Stays Fluffy & Tasty
Bread in regular freezers can turn dry and lumpy due to moisture loss and ice crystals moving towards the bread’s exterior. Prime Freeze maintains the soft and fluffy texture of bread by suppressing moisture evaporation and keeping water molecules in place.
*Experimental conditions: Two slices of commercially available bread cut into slices of approx. 25 mm (equivalent to 5 slices) were placed on an aluminum plate in the Prime Freeze room, rapidly frozen, and then placed in a storage bag. In the case of standard freezing, the bread was placed in a storage bag and frozen in a freezer. After defrosting, it was stored in a freezer for 2 weeks. The bread was then toasted in a toaster. (Measurements performed in-house.)
Faster Seasoning Time
Marinate meats in just 15 minutes with Quick Cooling Mode, which helps seasoning to flavour the cuts of meat easily compared to marinating food in the regular fridge compartment.
Chilling And Firming
Shorten the time required to chill and firm up desserts such as jelly and chocolate in just 15 minutes.
How It Works
The gaps between meat cells become wider when soft frozen, allowing seasoning to penetrate deeply into the meat for bolder flavours.
Saves you time cooking
Quick Cooling Mode reduces the time required to prep food for cooking, such as marinades.
Cools Hot Food*1 Quickly
Cool Down Mode effectively removes residual heat from dishes right off the stove
Disclaimer:
*1 Applicable to hot food with temperatures below 70°C.
How It Works
Prime Freeze quickly dissipates heat in hot food, allowing its temperature to drop below 25ºC in just 3 minutes.
Saves Time And Minimises Bacteria Growth
It only takes a few minutes to cool down a piping hot lunch box so you can safely store it in the refrigerator.
Reduces Time and Worry
Cools cooked food rapidly, whether a lunch box, baby milk, or soup for children.
Eight Methods To Simplify Your Routine
Whether you are cooking for your family, working towards your fitness goals, or even preparing for a gathering with friends, Prime Freeze expands the user experience range and provides fresh inspiration, making it easier to practise healthy eating.
FREQUENTLY ASKED QUESTIONS
General
Q: What types of food require wrapping and which ones can be stored without wrapping?
(1) Rapid Freezing: Raw ingredients, dried foods, preserved foods and other non-heated ingredients and rice need to be wrapped in plastic wrap. Cooked foods (curries, fried foods, tempura, stews, etc.) can be stored without wrapping.
(2) Cool Down: Food can be stored without wrapping.
(3) Quick Cooling: Pudding, jelly, etc. can be stored without wrapping.
Q: What is the difference between Cool Down, Quick Cooling, and Rapid Freezing?
Rapid Freezing mode and Quick Cooling mode run the dedicated fan constantly for the entire time that is set to provide a consistent airflow. The Cool Down mode turns the fan on and off over five minutes to cool down food. This ensures that the food is cooled evenly and not just on the surface.
Q: Is there an upper limit to the temperature of food that can be stored?
Do not keep warm foods above 70°C inside the Prime Freeze compartment. Avoid putting boiling liquid or soup directly in the refrigerator as it can cause frost build-up or affect the mechanical parts of the product.
Q: Can the Prime Freeze space be used as a storage space?
Yes. The Prime Freeze compartment can be used as a regular freezer when the Rapid Freezing/Quick Cooling/Cool Down modes are not in use.
Q: Must I take out other items inside the compartment when using Prime Freeze features?
No. Simply move items stored in the compartment behind the aluminum tray. Only food placed on the aluminum tray can be quickly chilled or frozen.
Q: What container should I use to store food inside the Prime Freeze compartment?
Storage in a metal tray, freezer pack, or plastic wrap is recommended. A glass container is not recommended.
Any container made from a plastic or ceramic may reduce the efficiency of the Prime Freeze features.
Q: Does Prime Freeze work throughout the entire compartment of the refrigerator?
Place food at the centre (in the circle) of the aluminum tray for the best results. The efficiency of Prime Freeze decreases the farther away the food is from the circle at the centre of the aluminum tray. However, the area outside the circle is still colder than a normal freezer.
Q: What happens if I don’t take out the ingredients after hearing the prompt?
The Prime Freeze, Prime Cool and Cool Down functions will stop. Since it is in the freezing temperature zone, it will freeze if it continues to be stored.
Q: Can I use the Prime Freeze features anytime? Is there any time I cannot use these features?
The quick ice making, Prime Fresh+, and Quick Freezing functions cannot be used at the same time as the Prime Freeze features.
The defrost function automatically starts if frost builds up inside the condenser. The Prime Freeze features cannot be used and will be on standby while the defrost function is in operation.
Q: How much does power consumption increase when using the Prime Freeze features?
Power consumption will be increased by about 20%. ECONAVI doesn’t work while using Prime Freeze features.
Disclaimer:
* The above information only applies to food with temperatures below 70°C..
Rapid Freezing
Q: How should I store food after using the Rapid Freezing mode?
Move the frozen food to the regular freezer for prolonged storage.
Wrapping the frozen food in plastic wrap or a freezer bag is recommended.
Q: Can I continue keeping the items in the compartment if I forget to take them out after using the Rapid Freezing feature?
Food can be left in the Prime Freeze compartment after using the Rapid Freezing mode.
It is recommended to move the food to the regular freezer the next time you use any Prime Freeze features.
Q: How long is the shelf life of food that has been frozen with Prime Freeze?
Food frozen using the Rapid Freezing mode has the same expiration date as regularly frozen food.
Q: Will it cause “frostbite” when food comes in contact with the cold air?
No. The Rapid Freezing mode does not cause freezer burn.
Freezer burn is caused by the loss of moisture inside food and oxidation of fat caused by prolonged frozen storage. However, storing food in the regular freezer after using the Rapid Freezing mode is recommended because freezing food with Rapid Freezing mode over the set amount of time without plastic wrap may dry out the food.
Q: How should Prime Freeze food be heated? Is there a designated heating method? Can it be defrosted naturally?
Heat the food in the same way you would when regularly frozen food. It is recommended to reheat cooked food such as rice and fried foods in a microwave.
Defrosting food at room temperature is possible but is not recommended from a food hygiene perspective.
Quick Cooling
Q: Can the Quick Cooling feature be used for beverages?
Yes, but it is not recommended for canned beverages or ones in PET/glass bottles as they may burst when frozen.
Cool Down
Q: What is the recommended food storage condition for the Cool Down feature?
In order to allow the cold air to come in direct contact with the food, please remove the container cover, plastic wrap and any other obstructions.
Q: How much does the temperature of hot food decrease in three minutes?
The specific temperature drop varies according to the quantity and temperature of the food. As an example, a 150g lunch box at 60ºC drops below 25ºC in 3 minutes*.
*Test conditions: 150g of rice at temperature of 60℃ in a lunchbox was cooled down without closing the lid. The temperature of the rice reached 25℃ or lower within 3 minutes (in-house measurement).
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