Panasonic teams up with Getty Images to Support Series of Photojournalism Projects

Photojournalists pursue passion projects around the world
using the LUMIX Digital Single Lens Mirrorless Camera System

Dubai, United Arab Emirates

Panasonic is proud to announce a new partnership with Getty Images, a world leader in visual communications, to support a program of photojournalism projects captured exclusively on the LUMIX camera. The announcement was made at the ongoing Photokina 2018 in Cologne, Germany. The program, titled 'Getty Images x LUMIX,' runs until March 2019 and sees award-winning photojournalists represented by Getty Images given the opportunity to explore a project of their choosing using the light weight and durable camera. The initiative is part of Panasonic's ongoing activities to promote photo culture through its LUMIX digital camera brand.

Projects shot within the program to date include:
• ‘Changing Face Of Bhutan - The Youth’
https://www.gettyimages.com/search/events/775181929
• ‘Last Guardians Of Javanese Gong Production’
https://www.gettyimages.com/search/events/775174545
• ‘Phare, The Cambodian Circus and Phare Ponieu Selpak’
https://www.gettyimages.com/search/events/775172494
• YuLan Festival In Hong Kong
https://www.gettyimages.com/search/events/775210196
• Life In Tuvalu - Pacific Island Striving To Mitigate Climate Change Effects
http://www.gettyimages.com/search/events/775210073

No less than 12^*1 projects are planned for the 'Getty Images x LUMIX' program, and all photos can be licensed*² by clicking on the project link.

“Panasonic is delighted by the opportunity to collaborate with Getty Images, with its strong position and influence in the space of photojournalism. With this partnership, we hope to highlight the key role that the art of photography plays in understanding and raising awareness on some of the world’s most important issues. We believe that with our wide range of LUMIX cameras, Panasonic is providing the tools that will encourage more people to explore storytelling through photographs and thus help in the society’s translation and understanding of what is happening around us,” said Hitesh Ojha, Deputy General Manager, Panasonic Marketing Middle East & Africa.

Panasonic's LUMIX is a highly innovative camera system that is ideal for photojournalism with its diverse capabilities and compact, lightweight profile. Incorporating its unique, cutting-edge technologies, the LUMIX camera system assures optimal results with its high image quality, functionality and durability. The company is committed to continuous effort providing a superior camera system for the professional photographers to use as their first choices.

-ENDS-

Notes to editors
*¹ Plans are subject to change without notice.
*² Application and agreement to the terms of service of Getty Images are required for use of the photos.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100^th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of US$71.91 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com

About Getty Images
Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 300 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 250,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.

Issued by Panasonic Marketing Middle East and Africa (PMMAF)
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