Panasonic Unveils Matcha Sakura Range of 2-in-1 Hair Straighteners

A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman

Dubai – Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman.

Combining Japanese craftsmanship and cutting-edge technology, the EH-HV31 is a versatile styling tool that enables users to achieve both sleek straight looks and bouncy curls with a single device. Designed for modern lifestyles, this innovative styling tool offers superior hair protection while ensuring professional-quality results at home.

"At Panasonic, we recognize that hair styling is an essential aspect of self-expression, and consumers today seek high-performance solutions that seamlessly integrate into their beauty routines," commented Yusuke Hirokawa, Product Marketing Manager – PMMAF. "The EH-HV31 is a reflection of our deep commitment to innovation, offering a styling experience that balances precision, protection, and elegance. With this launch, we aim to empower users to achieve salon-quality styles effortlessly while maintaining the health of their hair," he added.

Revolutionary Styling with Unmatched Features

Engineered with Panasonic’s advanced haircare technology, the EH-HV31 redefines the styling experience with six temperature settings, quick heat-up, and ion conditioning technology for frizz-free, long-lasting styles.

✔ 2-in-1 Straightening & Curling: A uniquely designed styling tool that effortlessly transforms hair into straight locks or voluminous curls.

✔ Ion Conditioning for Smooth Shine: Dual-sided ion release reduces static and frizz while enhancing natural shine.

✔ Six Temperature Settings: Adjustable heat levels up to 210°C, catering to all hair types.

✔ 3D Floating Ceramic Plates: Water-based ceramic-coated plates ensure even heat distribution, preventing hair damage and breakage.

✔ Quick 30-Second Heat-Up: Ideal for busy individuals who need fast, reliable styling on the go.

✔ Sleek & Stylish Design: Available in two sophisticated colors—Matcha Green and Sakura Pink—inspired by the harmony of Japanese culture.

The EH-HV31 delivers an optimal balance of functionality, beauty, and durability, making it an indispensable tool for everyday styling needs.

Designed for the Modern Middle Eastern Consumer

The launch of EH-HV31 reinforces Panasonic’s strong presence in the Middle East, where the demand for premium personal care solutions is growing rapidly.

"Middle Eastern consumers value quality and technology when it comes to personal care. With extreme weather conditions and diverse hair types, people require tools that not only deliver excellent styling results but also protect hair from heat damage. The EH-HV31 is built precisely for this—an intelligent styling companion that ensures efficiency, safety, and style in every use," commented Hirokawa.

Panasonic continues to expand its beauty and personal care portfolio across the region, focusing on high-performance innovations that cater to the evolving needs of modern consumers. The EH-HV31 is a testament to Japan’s legacy of excellence, offering precision, durability, and cutting-edge design in every product.

Availability & Pricing

The Panasonic EH-HV31 2-in-1 Hair Straightener and Curler is now available at leading electronics and beauty retailers, as well as on online platforms across UAE, KSA, Kuwait, Qatar, and Oman. For more details on availability and pricing, customers can visit Panasonic’s official website.

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About the Panasonic Group

Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen for the year ended March 31, 2024. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No. 1 Customer-centric Company and No. 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com