Panasonic’s Men’s Responsive Five-Blade Shavers Offer a Gentle, Close Shave

5^, Sep 2019 - Panasonic has announced the launch of the latest additions to its line-up of premium men’s shavers, the ES-LV97 and ES-LV67. With Panasonic’s responsive beard sensor technology, the new shavers offer a gentle, close and personalised shaving experience, adjusting power to match your specific beard needs.

Comfortable and close shave

Delivering an incredibly comfortable and close shave regardless of facial hair thickness or style, the innovative Panasonic responsive beard sensor technology in both the ES-LV97 and ES-LV67 detects beard density 220 times per second, adjusting motor power 14 times per second¹ to deliver the optimum power for a shave that’s still kind on the skin.

The unique five-blade cutting system allows pressure to be distributed evenly across the face, reducing pressure on the skin by up to 35%². And with the movement of the inner blade automatically adjusted to cut through thicker areas efficiently and effectively, and power reduced in areas where hair is thinner to make softer movements, unnecessary irritation is prevented.

The multi-flex 16D shaving heads move in 16 directions independently³, following face contours and rotating from side-to-side, backward and forward and up and down. This ensures the razor can get the closest possible contact, reaching difficult areas such as the upper lip, chin and neck whilst reducing the number of strokes required to shave even flat-lying hair, minimising the burden on the skin.

Precise and powerful

Core to both shavers is their ultra-fast linear motor. Driven by a super strong neodymium magnet the motor drive propels the blades at a rapid 70,000 cross cutting actions per minute, providing an exceptionally powerful and smooth shave, even when shaving through thick beards. With a steady cutting speed right until the battery runs out, you can be confident of a professional and even finish, every time.

Taking inspiration from the Japanese Samurai sword making tradition, the shavers’ also feature a unique combination of five arched, Nano-polished blades, honed to an acute 30°, enabling them to cut hair incredibly close to the root.

With each outer blade playing a different role, the shavers ensure to capture all hair types. Whilst the quick-lift foil can cut hairs closer to their base, the ultrathin, quick slit blades give smoother results, making it easier to lift hair, all while ultra-sharp inner blades ensure even hard hairs are cut in one go.

Furthermore, the shavers’ pop-up trimmer, perfect for detailed grooming or a quick pre-shave, is also sharp enough to effectively trim up to three days’ worth of stubble growth, thanks to durable stainless-steel blades with an acute 45° edge.

Clean and compact

The ES-LV97 comes equipped with its own, easy-to-use, fully automatic cleaning system which makes it easy to keep your Panasonic shaver clean and ready for use. The shaver is simply put in its stand and at the press of a switch the shaver will be completely cleaned of beard hairs and sebum, keeping blades sharper for longer. The compact size means that the cleaning station can be transported easily and placed neatly and unobtrusively in any space. Furthermore, the station also works to charge the device.

The new LED indicator shows battery status in five steps, and operation status, for an easy at-a-glance confirmation and both designs also come with an AC adaptor; oil and cleaning brush so that you can ensure your shaver keeps going no matter where you take it.

With a 100% waterproof, washable⁴ and sturdy design, the ES-LV97 and ES-LV67 allow you to shave whenever and wherever you like, enabling you to remain well-groomed even with the busiest, most unpredictable routine.

¹ Panasonic Laboratory Stroboscope Testing, Japan
² Compared to Panasonic’s 3-blade shaver
³ Panasonic Laboratory Report, Japan
⁴ Before washing, remove the outer foil section and turn the shaver on for vibration

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 582 subsidiaries and 87 associated companies worldwide, recording consolidated net sales of 8.003 trillion yen (ca. 62.5 billion Euro) for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.