New TV and Ultra HD Blu-ray work together to deliver unprecedentedly beautiful, accurate next-generation picture quality

Las Vegas, Nevada US (6^th January 2016)- The buzz this year at CES is all about entering a new era in picture quality, as the already spectacular visuals made possible by 4K UHD resolution are joined by high dynamic range (HDR) technology. By announcing both the ‘Ultra HD Premium’ certified DX900 4K LED LCD TV, and the UB900 Ultra HD Blu-ray Player, Panasonic has launched a comprehensive eco-system of next generation products for consumers who want to enjoy the very best quality 4K HDR content with the best equipment.

Both the DX900 TV and the UB900 Ultra HD Blu-ray Player feature extraordinary video processing to ensure that they work together to give you the maximum possible benefit from all the extra detail, colour range, brightness, contrast and accuracy the Ultra HD Blu-ray format can deliver.

Additionally both products, which have been developed with the assistance of Panasonic’s Hollywood Laboratory, are THX certified. This means they’ve been judged by THX’s independent testing centre as capable of delivering pictures of only the very highest quality.

The DX900 and UB900 carry support for many world-class or locally popular OTT video-on-demand services. The DX900 will soon offer titles in HDR from Amazon, including award-winning Amazon Original Series, and more. Panasonic also plans to support the upcoming Netflix HDR streams.

In addition, you can also play back your own 4K photos and videos made on devices like Panasonic’s LUMIX cameras.  With all these 4K UHD content options now available to Panasonic’s growing family of 4K products, you really can start to leave the old HD world behind.

Even on those occasions when you choose to watch an Ultra HD Blu-ray or broadcast rather than native 4K content, the DX900 TV and UB900 Ultra HD Blu-ray Player can still give you a 4K UHD experience thanks to their exceptionally powerful HD-to-4K upscaling processing systems.

Product summaries

DX900: Enables the most beautiful and accurate LCD TV pictures ever

• Available in 55-inch and 65-inch screen sizes, the DX900 introduces a wealth of new hardware and software technologies designed to deliver the most accurate HDR and SDR (Standard Dynamic Range) images possible.

• The new Honeycomb-structure panel at the DX900s’ heart provides independent light control over hundreds of zones of the picture and minimises light leakage between each zone, resulting in just the sort of extreme contrast performance HDR needs.

• Panasonic’s unique 3D Look Up Table technology is on hand to handle the extreme colour demands of HDR too, while Panasonic’s HCX+ (Hollywood Cinema eXperience plus) processor ensures that any type of HDR source is mapped to the DX900 screens in such a way that it always looks natural, detailed and nuanced.

UB900 Ultra HD Blu-ray Player: The best just got better

• Blu-ray consistently delivered the premium picture and sound performance for the HD age. Now Ultra HD Blu-ray is going to do the same thing for the 4K HDR age - especially when played on Panasonic’s uncompromising new UB900 Ultra HD Blu-ray player.

• The UB900 leaves no stone unturned in its quest to make the most of every bit of the huge amount of data stored on an Ultra HD Blu-ray, using proprietary chroma and gradation processing which have been fostered and refined by Panasonic’s Hollywood Laboratory. This is to ensure that every last detail and tonal nuance a filmmaker wanted you to see makes it on to your TV.

• The UB900 also refuses to compromise where sound quality is concerned, using hi-fi-quality components, separating out the video and audio handling, and supporting such high-resolution audio formats as DSD and ALAC on top of the more typical WAV/FLAC/MP3/AAC/WMA formats.