• New HDR10+ dynamic metadata technology is featured across all 4K 2018 LED TV models
• Several hundred hours of Amazon Prime Video HDR10+ catalogue now available
• OLED-inspired elegant design with premium glass-fitted materials
• Stunningly accurate 4K HDR pictures
• Works with the Google Assistant and Amazon Alexa (planned)

Mallorca, Spain (13th February 2018) – Panasonic today proudly unveils its 2018 lineup of 4K LED televisions, featuring improved performance and breathtaking advances in design. Extremely thin, fashioned in glass and beautiful to look at from any angle, Panasonic’s new flagship LED TVs, the FX780 and FX740 series, boast beguiling ‘Art & Interior’ frames that take their design cues from the company’s recently announced, the gorgeous FZ950 and FZ800 OLED models. Completing the 4K LED lineup are two further series – the FX600 and FX700 – comprised of elegant, slim models that also feature premium materials and improved aesthetics.

Picture quality has been taken to new levels across the LED TV range, with 4K HDR panels throughout, more powerful video processing and improved backlight dimming. All Panasonic’s 2018 LED screens are compatible with high dynamic range (HDR) for the most finely detailed and accurate pictures. Additionally all models have HDR-Multi support, which includes HDR10, HLG and the new HDR10+ dynamic metadata technology. They are also able to stream several hundred hours of the Amazon Prime Video library in HDR10+.

Through a firmware update, all 2018 4K OLED and LCD models are planned to be compatible with the Google Assistant and Amazon Alexa and can be controlled via voice through an appropriate smart speaker**.

Bigger, brighter, faster models

The lineup of 4K LED televisions comprises of four ranges, led by the sensational 75-inch flagship FX780. Other ranges, which all max out at 65-inches, are the high-end FX740, intermediate FX700 and entry-level FX600.

Panasonic’s LED screens are able to deliver class-leading 4K pictures thanks to improved contrast and the most expansive colour gamut found on an LED screen. Across the board, 4K HDR quality has been significantly improved thanks to further refinement of Panasonic’s advanced video processing. This includes for specific models Digitally Enhanced Local Dimming of the LED backlight, which now combines backlight control with signal processing control so that the TV’s brightness can be fine-tuned in hundreds of areas across the screen. And with a 20 per cent increase in maximum brightness levels across the range, the result is Panasonic’s most refined expression of contrast ever seen on an LED screen. What’s more, with video processors*** whose colour gamut covers the Wide Colour Spectrum, fine colours are enhanced. Panasonic’s LED screens are thus able to display the subtlest differences in shades, which gives greater depth to images, boosting their three-dimensional effect.

Refined and flexible design

Inspired by the sensational looks of its OLED TVs, Panasonic has pushed the boundaries of LED design, producing a range of models that embrace the company’s innovative ‘Art & Interior’ aesthetic, whereby neither form nor function are compromised. Encased in show-stopping glass with a frameless one-sheet design, all FX740 and FX780 models are exceptionally pleasing to look at when viewed from front, back or side-on thanks to a 360° design that conceals all visual clutter. With a small enclosure that hides the set’s connections and blends in with the screen’s all-glass exterior, these ground-breaking models redefine the concept of television design. Even the FX700 range, which is 20 per cent thinner than last year and is formed of premium metal, offers a significant aesthetic improvement. For select screen sizes, the FX700 and FX600 have a ‘Switch Design’, which allows the user to adjust the stand to be set to the full width of the TV or used in a narrower setting, according to the width of the table top or cabinet in the home.

The HDR story continues

In addition to HDR10 and HLG, all Panasonic’s 4K HDR LCD screens are compatible with HDR10+ dynamic metadata technology, the new, royalty-free, dynamic metadata platform for High Dynamic Range (HDR), created by 20th Century Fox, Panasonic and Samsung. HDR10 features on the UHD Blu-ray format and across 4K HDR content from streaming services, while HLG is the HDR format compatible with broadcast TV.

Panasonic TVs, which support HDR10+ dynamic metadata technology, will also be able to stream the entire Amazon Prime Video HDR library in HDR10+. The Prime Video HDR10+ catalogue includes hundreds of hours of content such as Prime Originals The Grand Tour, Golden Globe-nominated The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle plus hundreds of licensed titles.

Meeting the expectations of HDR gamers

Satisfying the demands of the most proficient gaming enthusiasts, the lineup of 2018 LED screens features a 4K Game Mode with Panasonic’s quickest-ever response time, which ensures 4K HDR gamers enjoy the most engrossing experience ever. The ultra-fast mode has exceptionally quick image processing, which delivers crisp, finely detailed HDR images even with fast-moving 4K games that require quick reaction times.

FX780: Next-generation picture quality meets mesmerising design

With peak brightness levels that exceed both previous year’s models and the FX740 series by some 20 per cent, the flagship FX780 represents the pinnacle of 4K HDR on an LED screen. It has the same class-leading Hollywood Cinema Experience (HCX) processor as Panasonic’s 2018 OLED screens and a 4K HDR Pro Cinema Display panel, plus Wide Colour Spectrum. Local Dimming Pro, and a refresh rate double that of the FX740. White balance has also been improved, resulting in more accurate colours, thanks to the control exerted by the HCX processor. The processor itself was made possible by the distillation of decades of colour, black level and brightness optimisation learned from Panasonic’s reference-quality plasma TVs and professional broadcast equipment divisionto help deliver picture quality that’s true to the filmmakers' visions. With a super-fast panel, the flagship FX780 takes judder in its stride, eliminating blur from fast-moving scenes so that sports and action movies are displayed with ultimate clarity and smoothness.

The FX780 is fashioned according to the principles of Panasonic’s Art & Interior design ethos. Its mesmerising ultra-thin, all-glass frame and premium metal stand place it firmly at the forefront of LED TV design.

FX740: Superlative design and brilliant 4K HDR pictures in one

The intermediate FX740 boasts the same alluring Art & Interior 360° all-glass design as the FX780 and like the flagship model, it also features Wide Colour Spectrum, Local Dimming, HDR10+ dynamic metadata technology and is 20 per cent brighter than last year. What’s more, its 4K HDR Cinema Display is blessed with an HDR Brightness Enhancer, a new Virtual Look Up Table and Digitally Enhanced Local Dimming for more refined control of the backlight – together, the result is superbly accurate HDR pictures.

FX700: Latest-generation 4K HDR images in an ultra-thin, premium-looking design

The FX700 offers many of the benefits of the FX740, including Local Dimming, HDR Brightness Enhancer, Wide Colour Spectrum, a Virtual Look Up Table and the same bigger, 20 per cent brighter 4K HDR Cinema Display panels. The main differences between the FX740 and FX700 are cosmetic, but the FX700 nonetheless represents a significant improvement on previous models with a new Slim Edge Metal Frame that’s honed using premium materials. It also features an adjustable ‘Switch Design’ stand that allows the feet to be positioned at either the full width of the screen or closer together, according to the user’s preference.

FX600: Entry-level screens with superb 4K HDR pictures and great design

FX600 boasts innovative features not previously found at entry-level TVs. This includes Adaptive Backlight Dimming Plus and a Virtual Look Up Table, which combine to increase the control and finesse of the FX600’s HDR colours. The majority of screens sizes feature the same adjustable ‘Switch Design’ stand as the FX700 range.

Overview of TV Specifications:
FX780: Premium Picture Quality With ‘Art & Interior Glass’ Design (75-inch, 65-inch, 55-inch & 49-inch)

• 4K LED TV with 2200Hz – this premium Cinema Display uses high quality processing to enhance motion, colour and contrast.
• Studio Colour HCX Processor – new Hollywood-approved processing (incl. a 3D look-up table) delivers stunningly accurate, natural pictures.
• Local Dimming Pro – advanced backlight control delivers light only where it’s needed, greatly enhancing contrast and gradation.
• Super Bright Panel – high transmittance panel with ultra-efficient backlight produces clear bright images in HDR.
• Art & Interior Glass design*¹ – seamless, 360 degrees designs, ultra-slim glass frames perfectly suited to any interior design.

FX740: Amazing HDR Picture And ‘Art & Interior Glass’ Design (65-inch, 55-inch & 49-inch)

• 4K LED TV with 1600Hz – this impressive, ultra-crisp TV uses high quality processing to enhance motion, colour and contrast.
• Wide Colour Spectrum – advanced colour reproduction and processing delivers more natural, vivid pictures – especially with HDR sources.
• Multi HDR Support – wide compatibility with the various HDR systems used by different HDR sources.
• Local Dimming – optimised backlight control delivers light only where it’s needed, enhancing contrast and gradation.
• Art & Interior Glass design – seamless, 360 degrees designs, ultra-slim glass frames perfectly suited to any interior design.

FX700: Outstanding HDR Images And Flexible ‘Switch’ Design (65-inch, 55-inch & 49-inch)

• 4K LED TV with 1600Hz – this impressive TV unlocks 4K’s potential with high quality processing to enhance motion, colour and contrast.
• Wide Colour Spectrum – advanced colour reproduction and processing delivers more natural, vivid pictures – especially with HDR sources.
• Multi HDR Support – wide compatibility with the various HDR systems used by different HDR sources.
• Local Dimming – optimised backlight control delivers light only where it’s needed, enhancing contrast and gradation.
• Switch design – able to adapt to your furniture and style thanks to its adjustable feet.

FX600: 4K Meets HDR With Smart Entertainment (65-inch, 55-inch, 49-inch & 43-inch)

• 4K LED TV with 1300Hz – powerful motion processing and a high quality panel reveal all the detail that 4K resolution makes possible.
• Multi HDR Support – wide compatibility with the various HDR systems used by different HDR sources.
• Adaptive Backlight Dimming Plus – the TV’s backlighting is continually optimised to deliver rich contrast and immersive dark scenes.
• Switch Design*¹ – able to adapt to your furniture and style thanks to its adjustable feet.
• My Home Screen 3.0 – it’s now easier than ever to make your own customised home page for fast access to your favourite smart TV apps.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.