Time-Tested Technology - Panasonic’s Hair Dryer History

Panasonic hairdryers all begin in 1937 when we introduced this revolutionary device in an era when hair was simply left to dry naturally.

With the fashion world fueling a greater interest in hair styles, the hair dryer became increasingly common. Efforts were made to improve its design and make it even more usable.

The number of women who visited beauty salons grew, and with that the need for home-use dryers that dried quickly and efficiently, like the hair dryers with powerful airflows used by salons. The era of powerful airflow dryers had begun.

By the year 2000, people wanted more from their hair dryers and we were ready! Panasonic put to work the results of its proprietary research and developed a range of Ionic hair dryers to deliver beneficial ions to hair while drying.

A new category of hair dryer was born in 2005, when we created our first nanoe™ hairdryer.

Despite selling over 10 million nanoe™ hairdryers, these models had limited distribution throughout the world.