Redefine your shave with the new Panasonic Series 900s shaver: put shaving in the palm of your hand

Enjoy ultimate control and top performance at your fingertips with unique minimalist shavers that fit perfectly in the palm of your hand.

August 2024

• The new Series 900s PALM-sized 5-BLADE SHAVER, boasts five Japanese stainless-steel blades, an ultra-fast linear motor using mag-lev technology with 70,000 cutting actions per minute, and Responsive Beard Sensor+ Technology to tackle even thick and dense stubble effortlessly.
• With a durable battery, USB charging (Type-C) and a travel case, maintaining your look has never been easier, whether at home or on the move.
• Crafted from NAGORI® material produced from ocean minerals and compactly designed to remove the need for traditional handle
• Since the release of their first shaver in 1955, Panasonic has continued to work on evolving innovative and intuitive ways of achieving a clean and close shave with uncompromised performance. Panasonic is now the No.1 Electric Hair Care brand in Japan¹.

Series 900s: ES-PV6B and ES-PV3B – A new shaving experience

Introducing the Series 900s, a PALM-sized 5-BLADE SHAVER designed for exceptional functionality and effectiveness. By eliminating the traditional handle, the Series 900s reduces plastic used by 40%² and offers unparalleled maneuverability, enabling users to hold the shaver head comfortably in their palm. Its unique shape enhances control and provides a smoother shaving experience, allowing users to redefine their shaving routine both in terms of personal style and the shaving process itself.

In addition to the unique design, the Series 900s delivers the highest-quality level of performance that you would expect from other premium Panasonic shavers. Equipped with a powerful linear motor using advanced mag-lev technology to maintain 70,000 cross-cutting movements per minute, the Series 900s ensures a clean, close and long-lasting shave regardless of battery level.

As with all Panasonic shavers, the Series 900s is designed using the expertise of Japanese Samurai sword-making. The five advanced blades and foils are both made of stainless steel and the inner blades are nano-sharpened to 30 degrees, improving durability and reducing risk of irritation. The shaver features two thin Finish Blades to closely shave from the root of each hair, a Thick Stubble Blade that tackles long flat-lying hairs on the jaw and around the neck, and two Lift Blades comprised of reverse tapered edges to lift and cut flat-lying hair. The advanced efficiency of these durable blades cuts through thick stubble for a gentle shave in every pass³ , reducing skin damage and maintaining as close a shave as day one for up to five years⁴.

To help further redefine your shave, Panasonic has incorporated Responsive Beard Sensor+ Technology into the new Series 900s. Using precise sensing 233 times a second, the shaver boosts power where hair growth is heavy, and reduces it in sparser areas to ensure an even finish and personalised shaving experience.

The Series 900s is 100% waterproof⁵ and washable, so can be used either dry or wet, with gel, foam, or even in the shower.

Additionally, the ES-PV6 model is expertly crafted from NAGORI® matter with unique stone-like pattern produced from ocean minerals, thus giving each shaver its own individual appearance.

The Series 900s is available now in NAGORI® Marble White (ES-PV6B-W) for RRP £519.99, and Matte Black (ES-PV3B-K) for RRP £449.99.

Series 700s: ES-CM3 and ES-ACM3 – compact and powerful for everyday use

In addition to the Series 900s shaver, Panasonic has also created the Series 700s, with a simple sleek design and features that work to benefit the everyday modern lifestyle.

The Series 700s embodies a stylish look that blends seamlessly into any home, and the innovative design ensures effortless handling with details such as the slide power switch that allows for dual-sided operation and ease of use.

With an ultra-fast linear motor delivering 39,000 cross-cutting movements per minute, Responsive Beard Sensor Technology and an advanced three blade cutting system nano-sharpened at 30 degrees, you can rely on the Series 700s to deliver an efficient and comfortable shave every day. 

The Series 700s is available now in silver/black for RRP £189.99.

¹ Source: Euromonitor International Limited, Consumer Appliances 2024 edition, Panasonic in the hair care appliances category, retail volume in units, 2023 data.
² Internal measurement of shaver parts in volume: Panasonic ES-LV6U vs ES-PV6.
³ Internal performance test vs Panasonic predecessor ES-LV9F, Japan 2020.
[Test model: Panasonic S900 ES-LV6/9U identical technical specs and blade / motor construction]
⁴ Hair count & length comparison between new and artificially aged shavers, tested at ipi Institutes Germany, April 2023; In-house laboratory testing with artificially aged shaver blades, Japan, May 2023. [Test model: Panasonic ES-LV67 - identical blade material / motor construction] Depends on individual care, handling and shaving technique. For further information see: https://www.panasonic.com/uk/consumer/personal-health-care-learn/mens-grooming/panasonic-electric-shaver-comparative-performance-study.html.
⁵ IPX7 Waterproofing, based on immersion test (30 minutes in water up to 1m depth)