Panasonic EVOLTA battery “Seriously Long Lasting” challenge together with Plarail toy train recognized by Malaysia Book of Records (MBR)

Kuala Lumpur, 29 May 2014 – Panasonic Malaysia today marked another achievement through the challenge in Malaysia Book of Records with the longest distance travelled by PlaRail Train. The ceremony was held at South Court area Mid Valley Megamall.

The achievement proved that Panasonic long lasting EVOLTA AA Alkaline Battery is able to take up the challenge of travelling a 6.3km distance using Takara Tomy Plarail Train N700 Shinkansen. This challenge is a 1.25km built up track comprising of a total 11,760 pcs plarail parts.

In order to complete a minimum 6.3km distance, the Plarail Train had to travel the track for 5 laps. The distance of 5km is equivalent to the distance between Mid Valley Megamall and KLTower, at a direct distance.

The main objective for Panasonic was to emphasize that Panasonic EVOLTA Alkaline battery is seriously long lasting and of high performance even for high drain devices to low drain devices.

The EVOLTA batteries are packed with new and improved innovations :

1. Anti-Leak Protection - Improvement in Materials & Production Process (stronger Sealing Structure & usage of Metallic Outer Can) provides a Safe and Longer-Lasting Power.

2. Triple Tough Coating - Unique triple layer structure which minimizes oxidation to improve battery contact, thus ensuring a Comfortable Usage at all times.

3. Extra Power Formula - Panasonic’s original Extra Power Formula have been further improved with key changes done to the High-Reactivity Material to give a Stronger Power.

“Panasonic EVOLTA is able to activate any devices powerfully, anytime and anywhere. We have also made it our upmost priority to ensure that we will not compromise any safety issues in regards to usage of the newly improved EVOLTA,” said Cheng Chee Chung, Deputy Managing Director of Panasonic Malaysia.

The Evolta batteries are suitable for a wide variety of equipments. Especially like today’s event, Evolta are suitable for toys - the middle drain devices.

This award was achieved through a collaboration between Takara Tomy, the Toy Maker and Panasonic. Both Metrojaya and Mid Valley Megamall came in as venue partner to support this challenge.

In conjunction with the event, Panasonic Malaysia will be organizing a roadshow in Mid Valley Megamall at South Court till 8 June 2014. Many exciting activities will be planned for the general public such as battery handmade session and toy train track workshop for children.

About Panasonic Malaysia Sdn Bhd

Panasonic Malaysia Sdn Bhd is a sales, service and marketing company for the Panasonic brand of electrical and electronic products ranging from audio visuals, home appliances, air conditioners, digital and video cameras, professional broadcasting equipment, business systems, telecommunications, health and beauty care to batteries and lightings. All Panasonic products are available through our authorized dealers nationwide. For more information on Panasonic brand and products, visit our website at www.panasonic.com/my or call our Customer Care Centre at 03-7953 7600.

For press members, download event and product press release and photos at www.pmpressroom.com

About Takara Tomy Ltd

Tomy Co., LTD was founded as Tomiyama Toy Seisakusho on February 2, 1924, by Eiichiro Tomiyama, and then incorporated on January 17, 1953 as Sanyo Kogyo Co., Ltd. On March 9, 1963, the company changed its name to Tomy Kogyo Co., Ltd. At the time, about half of the toys it produced were exported, and the company was better known in the United States market as “Tomiyama.” Consequently, the name “Tomiyama” was shortened to “Tomy.”

Takara Co., Ltd was founded in 1955 by Yasuta Satoh as Satoh Vinyl Industries, Ltd., in Takara-cho, Katsushika-ku of Tokyo. The name Takara (meaning treasure,) represents the company’s wish to offer dreams to children as they play together with toys and nourish their minds. The name also symbolizes the motto of “Creating treasure in people’s minds”. On March 1, 2006, Takara and Tomy officially merge, becoming TOMY Co., Ltd.

About PLARAIL Brand Concept by Takara Tomy

The first PLARAIL trains was launched in 1959 and was renamed “PLARAIL Series” in 1965 with the release of a model based on the actual Hikari bullet train. By producing trains that children easily recognize, such as the popular bullet trains, the popularity of PLARAIL increased even more. PLARAIL line up consists of signature blue rails, trains, and scenery parts. The basic train model consists of three cars, running on one battery. PLARAIL has kept the basic design specification of rails and parts’ size virtually unchanged since the first release.  

Plarail has something for children of all ages and stages of development, helps them to create their own world with their imagination and at the same time develop their full potential.