Panasonic Unveils New Steam Iron Range for the Kuwaiti Market

JU700, U550 and U400 steam irons feature a big ceramic soleplate that lets you cover a much wider ironing area in the smoothest glide possible

Kuwait City, Kuwait

Panasonic has announced the launch in Kuwait of a new range of steam irons intelligently designed for high performance and ease of use.  The U Series steam iron models JU700, U550 and U400 feature a big ceramic soleplate allowing the user to cover a much wider ironing area in far fewer strokes, while their ergonomically-designed handle and low height assure maximum comfort like never before.

In addition to its wider width, the soleplate is curved and has a unique U-shape for smooth and effortless ironing.  It also features 27 vents along the U-shape groove for steam distribution, essential for softening the fabric and removing wrinkles.  Thanks to its precision tip, these iron models are perfect for reaching the creases in the trickiest areas, making ironing less of a chore.

Apart from these, the irons are also built with the power shot steam system.  This Panasonic innovation allows large quantities of concentrated steam to penetrate deeply into the fabric so that it never loses its texture.  Power shot is also ideal for removing odour caught in hard-to-wash garments, such as knitted items and suits.  A micro spray blast feature also adds to efficient ironing, while anti-drip function prevents leakage from the steam holes.

The irons’ lifespans are also assured, not only with their heavy-duty design, but with their three-way cleaning system as well.  Anti-calc prevents calcium build-up in the water tank, while the self-cleaning button is for releasing excess water in the same compartment for instant and hassle-free maintenance.  To top it all off, the power shot aids in removing remaining water and calcium scale completely, preventing steam holes from getting clogged.

“The JU700, U550 and U400 steam irons all boast the same excellent Japanese craftsmanship and unmatched efficiency you've come to expect from Panasonic products.  Not many steam irons can boast of these intelligent features so you can be assured of that you are getting the best of the best with our U Series,” said Mr. Keisuke Nakagawa – Director, Consumer Marketing Division, Panasonic.

“Customer satisfaction is a number one priority for us at BEST Al-Yousifi Electronics and we are proud that, through the years, we have been able to build long-lasting relationships with our clients through partners like Panasonic.  We are excited to include in our portfolio Panasonic’s U Series steam irons as these new innovations will highlight our commitment to offer only premium products, which will improve the lives of households in Kuwait,” commented Omar Massouh – Director, Corporate Marketing & Public Relations at Easa Husain Al-Yousifi Company.

The Panasonic U Series steam iron models are now available in in Kuwait at all Best Al-Yousifi Electronics Showrooms and all authorized distributors.

Key Features Per Model:

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About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100^th anniversary in 2018, the company has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of US$71.91 billion for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com