Panasonic showcases premium kitchen appliances through series of in-store activations across Pakistan

‘Refresh Your Summer’ activations conducted simultaneously in Islamabad, Karachi and Lahore to connect with customers through live and interactive product demos

Islamabad, Pakistan
Panasonic Marketing Middle East & Africa (PMMAF) is hosting a series of in-store activations across key cities in Pakistan to create greater brand awareness and at the same time deepen customer connection with its showcase and live product demonstrations of brand-new kitchen appliances. Happening until the 24^th of August this year, the events are bannered under the theme ‘Refresh Your Summer’ and are simultaneously taking place at top Carrefour outlets located in WTC Giga Mall in Islamabad; Lucky One Mall and Dolman Mall in Karachi; and, Fortress Stadium, Packages Mall and Emporium Mall in Lahore.

Aptly attuned to the current season, ‘Refresh Your Day’ has been devised to help Pakistani customers enjoy the most refreshing and healthy beverages this summer with the Japanese manufacturer’s two new premium kitchen appliances – Ice Crusher MX-KM3070, designed for powerful ice crushing and smooth blending, and Juicer MJ-DJ31, which boasts a durable metal extractor for effortless juicing. Panasonic, offering one of the widest range of household electronic products in the country, has been strongly catering to the ever-changing needs of the local market and is well-positioned to expand its market leadership with its new innovative launches.

Mr. Katsuki Nishimura - Manager, PMMAF, said, “These activities for ‘Refresh Your Day’ reflect Pakistan’s importance to Panasonic and our commitment to further empower the local customers through our best-in-class home and kitchen appliances. Our products, built with unmatched, high-quality craftmanship and proven Japanese technology, are perfect fit for Pakistani homes. We are excited to roll out these store activations as it is very important to showcase and demonstrate the top-notch features of our products so that we give customers an engaging experience that will make them feel a genuine connection to Panasonic.”

Visitors to the Panasonic stands at the hypermarket outlets are treated to interactive product demonstrations and easy-to-do food and beverage preparations using the MX-KM3070 and the MJ-DJ31.

The Ice Crusher MX-KM3070 has been designed to be the perfect kitchen ally whether it’s preparing simple quick and easy dishes or the most festive recipes. The uniquely designed stainless steel sawtooth Japanese blades can easily crush up to 250 grams of ice cubes and pulverize frozen or large pieces of fruits in less than 15 seconds. Also, impressing the visitors is the MX-KM3070’s powerful circulation capability made possible by the innovative V&M technology. The ‘V’ motion lifts the ingredients, while ‘M’ movement strikes them against the four-ribbed jug wall and lets them drop for a thorough blending of even the hardest ingredient to perfection. This blender also comes with two mill attachments, allowing users to have a dedicated mill for specific ingredients – one glass cup for wet grinding of spices and another for dry grinding dry ingredients, including nuts and coffee beans.

The multi-functional Juicer MJ-DJ31, meanwhile, is a three-in-one wonder designed for juicing, blending and grinding. With unique features that meet a wide variety of needs, including precise and durable full metal S-shaped cutter that firmly holds fruits in place as they are being juiced, large 75mm diameter feeding tube that eliminates the need to cut up fruits and veggies into smaller pieces, plus a 120-degree swivel spout for easy pouring, customers are truly impressed how the MJ-DJ31 makes it easy for them to load up on essential vitamins and minerals.

In addition to the MX-KM3070 and the MJ-DJ31, Panasonic is also showcasing its other top-of-the-line household and kitchen appliances at the stands.

-ENDS-

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 582 subsidiaries and 87 associated companies worldwide, recording consolidated net sales of US$72.10 billion for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: https://www.panasonic.com