Panasonic readying special onsite service taskforce to support mega events in the region

• Japanese manufacturer promises high quality service support to its B2B customers all through the 6-month extensive Expo2020 with special service taskforce
• Businesses to benefit from Panasonic’s outstanding integrated solutions that deliver deeply engaging, multisensory, and truly unique and immersive experiences.

Dubai, United Arab Emirates

Panasonic will leverage its innovative technologies and solid track record in high-profile global events as it gears up to empower business organizations participating at mega events, like the upcoming Expo 2020 in Dubai.  The company also announced that it will deploy skilled experts on site throughout the Expo’s six-month run to ensure delivery of high level end-to-end solutions to customers across different sectors.　

Yasuo Yamasaki – Director, System Solutions & Communications Division, PMMAF, said, “As the first ever event of such magnitude to be hosted in the Middle East, Expo 2020 is expected to draw millions of international visitors to Dubai.  Forward-thinking innovations and a legacy of technological excellence are the pillars of our expansive range of B2B products and solutions.  Not only do we put significant emphasis on product value, but equally important to us as a management focus is delivering excellent customer experience.  We are readying our team of Service experts to provide onsite support and service to ensure hassle-free operations throughout the Expo. By offering unrivaled end-to-end solutions, Panasonic creates value that delivers long-term returns for customers.”　

A key advantage for Panasonic is the fact that the Japanese electronics giant has successfully provided a wide range of innovative solutions, technologies and products to other prominent global events in the past such as the Expo Milano 2015. As per the internal survey, Panasonic supplied over 640 visual systems in over 40 pavilions, running unerringly for 15 hours per day over a continuous six-month period.  Selected for high quality and reliability, the brand’s projectors were used to create breathtaking images on a huge variety of surfaces while interactive touch-screen and video-wall panels impressed audiences.  　
*An internal investigation

As Official Ceremony Partner to the Olympic and Paralympic Games Rio 2016, Panasonic provided turnkey visual operations for both the event’s Opening and Closing Ceremonies. This includes spectacular large-scale mapped visuals carefully programmed and projected from four directions using about 110 Panasonic PT-DZ21K2 projectors. The new PT-RZ31K SOLID SHINE Laser projector was also used at key moments throughout the event, its 30,000 lm output and brilliant color performance enhancing live-performance elements.  In addition, the company was also in charge of providing a turnkey visual solution, including projector system design, technical consultation, system installation, and onsite operation and maintenance of the visual systems at the Games.　

“We know increasing engagement is the name of the game today. Panasonic is all about creating bespoke experiences and engaging audiences. We put great effort in understanding the individual business requirements of our customers. This awareness – the ability to put the right technology plus optimum support in place – ensures that we provide our customers with the highest levels of service that add real and measurable value,” Yamasaki added.

As a global leader in high-performance technologies, Panasonic offers a wide range of cutting-edge business products and solutions, from world-class broadcasting equipment, interactive displays and projectors, to state-of-the-art unified communication systems and best-in-class security surveillance systems.  Among the key Panasonic solutions seen to deepen engagement of Expo 2020 visitors are:

• Projectors: Panasonic have been the leading solution providers in projectors for more than 35 years. Panasonic projectors are built durable and have patented technology that delivers the world’s highest quality images at high luminosity.
• Professional displays: Panasonic Professional Displays deliver crystal clear images with unrivalled brightness and clarity, from standard-sized flat screens to video walls and have developed interactive screens.
• Pro AV cameras: PTZ cameras help you capture your event no matter the angle, location or lighting condition. These cameras have an extensive feature set suited to meet various application needs. From conference rooms to theaters, live-event broadcasts to reality TV show production, and many more.

-ENDS-

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of 7.982 trillion yen for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: https://www.panasonic.com