New Panasonic 4K Multi-Purpose Cameras Unleash The Creativity Of Producers

4K multi-purpose cameras deliver high-quality video and simplify camera operations when embedded in professional broadcasting systems

Dubai, United Arab Emirates

Panasonic Marketing Middle East & Africa (PMMAF) has announced two new groundbreaking 4K multi-purpose cameras, the AW-UB50 and the AW-UB10, designed to unleash video production creativity. Both box-style cameras are based on LUMIX digital interchangeable lens camera technology and equipped with a host of new functions designed to streamline video production workflows. They are ideal for the rapidly expanding markets of corporate and education video production, as well as broadcasting and live entertainment. They will be available in Q1 of 2025 across the Middle East and Africa region.

“Putting new innovations within the reach of customers has always been at the core of Panasonic’s philosophy. The development of the AW-UB50 and the AW-UB10 is a continuation of this legacy as we witness remarkable expansion in video production over the years. These brand-new box-style 4K multi-purpose cameras boast large sensors that deliver exceptional detail and vibrant expression to diverse needs and preferences as well location scale. We are confident that production houses in the region, as well as media teams in the corporate and education sectors, will benefit greatly from these cameras with their easy-to-use technology that meets current production needs while future-proofing workflows,” said Fujio Hiramori, Manager – Marketing, System Solutions & Communications Division, PMMAF.

Market-leading full-frame sensors
The UB50 features a full-frame MOS sensor and the UB10 features a MFT (Micro 4/3) sensor, and both support all common IP protocols, such as the Panasonic AW control protocol and RTP, RTSP, RTMPS, SRTⁱ and NDI^® HX2¹ transmission protocols.

The UB50 has been optimised for cinematic video production, featuring a shallower depth of field than the UB10. Both the UB50 and UB10 use real-time recognition autofocus technology, enabling the cameras to automatically identify the subject and keep them in focus.

Both cameras also feature Dual Native ISO, with the UB50 supporting V-Log, and the UB10 supporting V-LogL capabilities, in order to provide video production teams with the required flexibility to model and build a camera ecosystem that’s optimised to the requirements of individual productions.

Groundbreaking versatility and flexibility
The UB50 and UB10 cameras simplify operations in professional broadcasting systems and are ideal for filming, recording and distributing video production at large-scale, live events. The box-style 4K multi-purpose cameras can support rich, versatile image capture and are incredibly easy to operate in the field, enabling more creative video production.

Installation flexibility is front-of-mind in the design. Both models feature a compact chassis, with a sub-10cm height, width and depth, enabling installation in the tightest of spaces. They can also be used for hand-held shooting with a Gimbal, providing greater flexibility for operators.

Both the UB50 and UB10 cameras offer 3G-SDI OUT, HDMI Type A, LAN terminal, TC IN/OUT, GENLOCK IN, and USB Type-C input/output interfaces. The LAN terminal is Power of Ethernet (PoE+) compatible, with video transmission, control, and power delivered via a single cable – further reducing complexity and clutter.

Ease of operation within remote camera systems
When linked with remote camera systems on the same network, the UB50 and UB10 are fully compatible with Panasonic’s AK-HRP1010 remote operation panel, with future support planned with the AW-RP150GJ remote camera controller and Panasonic live switchers. The cameras can also be used for tally control. By installing a colour profile compatible with the Panasonic AW-UE160 4K integrated camera, it is easy to match colours in mixed operation with remote cameras.

The future-proof design of the UB50 and UB10 cameras allows Panasonic to implement future support for IP-based transmission standards such as NDI^® HX2²³. This supports increasingly flexible video production methods, such as video distribution using streaming services and the construction of IP-based systems.

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About the Panasonic Group
Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,496.4 billion yen for the year ended March 31, 2024. To learn more about the Panasonic Group, please visit:
https://holdings.panasonic/global/

About Panasonic Marketing Middle East and Africa FZE (PMMAF):
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No. 1 Customer-centric Company and No. 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com

¹ Future support
² Future support
³ NDI^® is a video transmission and control technology and is a registered trademark of Vizrt NDI AB in the United States and other countries.