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Advertising
With the advent of digital technology changing the very
nature of advertising, from the Internet to personal video
recording devices, Panasonic is at the forefront of these
changes, and in some instances, the catalyst causing the
change.
 Panasonic's
Emmy-award winning VariCam® HD Cinema™
camera, with variable frames rates from 4 to 60 fps, has
created a VariDigm shift in the way commercials are shot,
edited and distributed. With the capability of 24-frame
recording, the VariCam is proving to be a widely accepted
alternative to film for commercial production, while reducing
many of the costs normally associated with film stock
and telecine transfer.
 That
same cost efficiency is now possible in the standard definition
realm with the affordable and equally acclaimed SDX900,
making 24p/30p/60i acquisition at 50/25Mbps the de facto
standard replacing DigiBeta.
With television networks experiencing audience fragmentation,
alternative advertising mediums, such as digital signage,
are causing a dramatic shift in how advertising messages
are sent, and where they are received. Panasonic
continues to develop innovative new products that are
riding the leading edge of this new media wave.
From stunning, high definition point-of-purchase advertising
messages on LCD screens, to interactive touch screen plasma
displays that brings the store to the customer's fingertip,
Panasonic is leading the way with products that deliver
the highest digital image quality so brands and retailers
always look their best.
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VariCam® Variable
Frame Rate 16:9 HD Cinema™ Camera with CineGamma™
Software. 
Attract.
Entertain. Influence. To learn about a powerful tool to connect
with your customers,